Brand Tone

Playful & Whimsical, Artistic & Creative, Confident & Bold, Feminine, Approachable & Enthusiastic

Brand Values

• •Individuality & Self-Expression
• •Creativity & Artistry
• •Quality & Craftsmanship
• •Playfulness & Joy
• •Conscious Approach

Best Practices

• •Embrace Playful Language: Use vivid adjectives, enthusiastic phrasing, and don't be afraid of a touch of whimsy or humor where appropriate. Words like joyful, vibrant, spirited, bold, and artful should be part of the lexicon.
• •Highlight Individuality and Confidence: Craft messages that empower the wearer, celebrating self-expression and the courage to stand out. Speak directly to the independent and strong woman.
• •Weave in the Artistic Influence: Subtly reference the unique blend of Scandinavian and Japanese design aesthetics, the creativity behind the prints, and the sculptural nature of the pieces.
• •Maintain an Enthusiastic and Approachable Voice: Even when being bold, the underlying tone should be warm and inviting. Use engaging questions on social media and a friendly tone in customer communications.
• •Visual and Verbal Harmony: Ensure the copy consistently reflects the vibrant, colorful, and artistic nature of the brand's visuals. The words should paint a picture that aligns with what customers see.

Social Perception

Distinctive and Unique, Fashion-Forward, Empowering, Quality Appeal, Copenhagen Cool

Copy Examples

• •Instagram Post (New Collection Launch): Unleash your inner art story. ✨ Our new collection just dropped – a vibrant collision of playful prints, sculptural shapes, and that unmistakable Hunkøn spirit. Ready to make a statement that’s all you? #Hunkon #NewCollection #PlayfulFashion #ScandinavianStyle #JapaneseInspired #BeBold
• •Website Banner (Homepage): Dare to be different. Dress in joy. Discover Hunkøn – where Copenhagen creativity meets whimsical design for the woman who writes her own rules.
• •Product Description (for a brightly printed dress): More than just a dress, it’s a mood. The [Dress Name] is your canvas for self-expression, spun from [Fabric Type] and blooming with our signature Hunkøn print. Effortlessly playful, undeniably you. Throw it on and let your confidence shine.
• •Email Subject Line (for a sale): Your wardrobe called, it wants a splash of Hunkøn joy! (P.S. There’s a treat inside...)
• •TikTok Video Concept Caption: Turning sidewalks into runways, one Hunkøn piece at a time! 💃 Which look is your spirit animal? #HunkonStudio #OOTD #FashionFun #UniqueStyle #CopenhagenFashion