Tono de Marca

playful, direct, and design-conscious

Valores de Marca

• •Aesthetic-Driven Functionality
• •Sustainability
• •Local Production
• •Individuality and Character
• •Social Acknowledgment

Mejores Prácticas

• •Embrace the Sass: Maintain the playful and slightly cheeky tone. Use confident, casual language like "babe" or "funky fresh" where appropriate to reinforce the brand's personality.
• •Lead with Design: Always connect the product's function back to its aesthetic appeal. The primary differentiator is its look, so visuals and descriptive language about its style should be at the forefront.
• •Highlight a "Perfectly Imperfect" Process: Frame the uniqueness of each stool (scuffs, bubbles) as a positive, artisanal quality, not a defect. This builds value and manages expectations.
• •Balance "Stylish" with "Sustainable": Consistently mention the use of 100% recycled plastic. This appeals to an eco-conscious consumer and adds a layer of substance to the premium price point.
• •Stay Direct and Unapologetic: The copy assumes the user is "in the know." Avoid over-explaining the health benefits and instead focus on why the Hunker stool is the *superior choice* for someone who already values both health and style.

Percepción Social

overwhelmingly positive; perceived as a niche, premium provider that successfully merges health benefits with high-end design; described as "beautiful and practical," "stylish," and "incredible quality" by customers.

Ejemplos de Copy

• •Stop hiding your bathroom stool. Start showing it off. Hunker: Designed to be seen.
• •Good for your gut, great for the planet. Every Hunker stool saves 3.5kg of plastic from landfill. Elevate your bathroom, consciously.
• •Let's be real. You know you need one. But it doesn't have to be ugly. Our Forest stool brings a little sass and a lot of style to your daily routine. You're welcome.
• •Your bathroom is about to get a whole lot better looking.
• •The best-kept secret for a better bathroom experience just got a designer upgrade. Meet Hunker, the functional art piece your toilet has been waiting for.