Brand Tone

Artisanal & Passionate, Elegant & Aesthetic, Customer-centric & Appreciative, Modern & Innovative (with a traditional touch), Authentic & Transparent

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Originality
• •Natural Beauty & Materials
• •Sustainability & Responsibility
• •Bringing Nature Indoors
• •Innovation & Tradition
• •Customer Satisfaction

Best Practices

• •Emphasize Craftsmanship & Uniqueness: Always highlight the handmade nature, the artisan's touch, and the one-of-a-kind quality of each product. Use words like "handcrafted," "artisanal," "unique," "meticulously made."
• •Use Evocative, Sensory Language: Appeal to the senses by describing the texture of the wood, the beauty of the natural grain, and the elegance the pieces bring to a room. Words like "natural elegance," "timeless material," "stunning," "warmth" can be effective.
• •Tell the Story: Weave in elements of the founder's passion, the inspiration behind the designs, or the journey of the materials. This builds authenticity and connection.
• •Maintain a Tone of Passionate Sophistication: The language should be enthusiastic and appreciative of the art form, yet refined and elegant, reflecting the quality of the products. Avoid overly casual slang but maintain a warm, approachable feel.
• •Highlight Values Consistently: Subtly reinforce core values like sustainability, quality, and the blend of tradition with innovation in product descriptions, social media posts, and "About Us" sections. Ensure claims (e.g., sustainability) are genuine and can be substantiated if queried.

Social Perception

High-Quality Decor, Artisanal & Handcrafted, Gift-Worthy, Connection to Travel & Personalization, Positive Customer Service

Copy Examples

• •Headline: Bring the World Home, Beautifully. Body: Discover our handcrafted wooden maps, where artistry meets adventure. Each piece is a unique story, meticulously shaped from sustainably sourced wood and designed to reflect your journey. Let nature's elegance redefine your space. Call to Action: Explore Our Collections
• •Headline: More Than Decor, It's a Piece of You. Body: At Hungarian Wood, we pour passion into every cut, every grain. Our unique wood and epoxy creations aren't just furnishings; they're conversations, memories, and a touch of timeless craftsmanship for your modern life. Call to Action: Design Your Story
• •Headline: The Art of Wood, Reimagined. Body: From the vision of artisan Dániel Láza, Hungarian Wood blends traditional techniques with innovative design. Experience home decor that’s as unique as your fingerprint, bringing warmth, elegance, and a whisper of the forest into your home. Call to Action: Meet the Maker
• •Headline: Your Walls Tell a Story. Make it Stunning. Body: Tired of the ordinary? Our 3D wooden maps and wall art are handcrafted to inspire. Choose a place you love, or let us create a custom piece that speaks to your soul. Quality craftsmanship, sustainably made. Call to Action: Shop Unique Decor
• •Headline: Feel the Connection. Cherish the Craft. Body: Each Hungarian Wood creation is a commitment—to quality, to nature, and to you. We believe in the beauty of handcrafted items that last, bringing a unique aesthetic experience and a touch of natural elegance to your everyday. Call to Action: Discover Our Craftsmanship