Brand Tone

Sentimental, Heartfelt, Friendly, Approachable, Celebratory, Joyful, Helpful, and Supportive

Brand Values

• •Personalization and Customization
• •Quality and Craftsmanship
• •Creating Lasting Memories
• •Customer Service and Connection
• •Celebration of Special Moments

Best Practices

• •Emphasize Emotion and Connection: Always tie products back to the feelings they evoke or the memories they help create (e.g., "cherished keepsakes," "unforgettable moments," "heartfelt connections").
• •Use Celebratory and Positive Language: Incorporate words that reflect joy, celebration, and special occasions (e.g., "sparkle," "shine," "celebrate," "unforgettable," "special touch").
• •Highlight Personalization: Clearly communicate the customizable aspects of products and how this adds value and uniqueness for the recipient.
• •Maintain a Friendly and Approachable Voice: Write as if you're speaking to a friend, offering help and enthusiasm. Use contractions and warm language. Reinforce the "family-run" and "love connecting with customers" aspects when appropriate.
• •Focus on the "Why" Behind the Gift: Go beyond describing the product; explain the purpose it serves in making an occasion or a relationship feel special. Frame it as helping customers "create a very personalized... experience."

Social Perception

Positive customer reviews, appreciation for personalization, seen as a go-to for bridal party gifts, responsive and helpful.

Copy Examples

• •Pop the question to your 'I Do' crew with a touch of love they’ll cherish forever. Our personalized keepsakes are crafted to make this moment as unique as your friendship. Because every detail of your journey should sparkle.
• •Hang up the dress, but never the memories. Our custom engraved hangers add that perfect, personal touch to your wedding day photos and become a cherished keepsake of the day you said 'yes' to forever.
• •For your squad, your besties, your partners-in-shine! These personalized makeup bags are more than a gift; they're a reminder of the laughter, the love, and the unforgettable moments you’ll share. Get ready to celebrate in style!
• •From heartfelt 'thank yous' to joyful 'just because' moments, Hundred Hearts helps you say it with a personal touch. Discover unique, crafted gifts that turn everyday occasions into cherished memories.
• •We live for these moments! ✨ Seeing your special occasions come to life with a little Hundred Hearts magic is what it's all about. Thank you for sharing the love and letting us be a part of your beautiful memories. #HundredHeartsDesigns #PersonalizedGifts #MakingMemories