Brand Tone

Professional & High-Quality, Passionate & Engaged, Functional & Practical, Caring & Responsible

Brand Values

• •Quality
• •Functionality & Performance
• •Sustainability & Ethical Production
• •Passion for Dogs and Dog Sports
• •Community

Best Practices

• •Emphasize Quality and Durability with Specifics: Instead of just saying 'high quality,' mention 'mulesing-free Merino wool,' 'Eco5 certified,' or 'European craftsmanship' to substantiate the claims.
• •Speak the Language of Active Dog Owners: Use terms and scenarios that resonate with those involved in dog sports and outdoor activities (e.g., 'trail-ready,' 'competition-grade,' 'all-weather protection').
• •Show, Don't Just Tell, the Passion: Incorporate stories or features of 'Team Hundlands' athletes or satisfied customers to demonstrate the brand's passion and product effectiveness in real-world scenarios.
• •Maintain a Confident and Knowledgeable Voice: Provide genuine advice and information (like articles on 'Why Dogs Need Jackets' or 'About Merino Wool') to build trust and authority.
• •Balance Professionalism with Relatability: While the brand is premium and professional, ensure the language is still accessible and conveys a shared love and understanding of dogs and their needs. Use 'you' and 'your dog' to create a direct connection.

Social Perception

Trusted & Reliable, Premium, Expert & Knowledgeable, Community-Oriented

Copy Examples

• •HUNDLANDS Hybrido Wool Jacket: Unmatched Warmth, Unrivaled Freedom. Crafted in Europe with mulesing-free Merino wool for your champion's peak performance and comfort.
• •Exploring new trails or training for the next win? HUNDLANDS gear is designed for every adventure you share with your loyal companion. Show us your #HundlandsAdventures!
• •Invest in lasting comfort and performance. Our training vests are athlete-approved and built with sustainable materials, because we care for your dog and our planet.
• •Keep Your Active Dog Protected & Comfortable in Any Weather. Discover HUNDLANDS.
• •Born from a passion for dog sports, HUNDLANDS is dedicated to equipping active dogs and their humans with gear that truly delivers—in material, function, and design. Join Team Hundlands.