Brand Tone

Empathetic, Compassionate, Friendly, Approachable, Positive, Passionate, Trustworthy, Transparent, and Community-Oriented.

Brand Values

• •Animal Welfare
• •Social Responsibility & Giving Back
• •Health & Wellbeing (for dogs)
• •Sustainability & Eco-consciousness
• •Transparency
• •Quality
• •Strengthening Human-Animal Bond

Best Practices

• •Always Lead with Compassion: Every piece of copy should, in some way, tie back to the core mission of animal welfare or the love and care for dogs. Whether directly mentioning donations or by using empathetic language, this value should be palpable.
• •Maintain a Friendly, Relatable Voice: Write as if you're talking to a fellow dog lover. Avoid overly corporate or technical jargon. Keep the language warm, approachable, and positive.
• •Be Transparent and Sincere: Clearly communicate the brand's values, the ingredients used, and how customer purchases contribute to social causes. Authenticity builds trust.
• •Focus on Benefits and Solutions (for dogs and owners): Highlight how the products improve a dog's health and happiness (e.g., "soothes sensitive stomachs," "promotes shiny coats," "perfect for allergy-prone pups") and how supporting the brand benefits the wider animal community.
• •Foster a Sense of Community: Use inclusive language ("Join us," "Together we can," "Be part of the Hunderunde family") to make customers feel like they are part of a larger movement dedicated to animal well-being.

Social Perception

Highly Positive, Ethical & Trustworthy, Effective Products, Caring & Engaged, Good Quality

Copy Examples

• •Headline: More Than Just a Treat. It's a Helping Paw. Body: Every Hunderunde snack you give your furry friend is packed with wholesome, plant-based goodness. And the best part? 5% of every purchase goes directly to helping dogs in need. Nourish your best friend and be a hero to another.
• •Headline: Sensitive Tummy? Happy Dog Guaranteed. Body: Tired of treats that don't agree with your pup? Our hypoallergenic, vet-recommended Hunderunde goodies are crafted with simple, natural ingredients for happy digestion and wagging tails. Try us risk-free with our 30-day satisfaction guarantee!
• •Headline: Join the Hunderunde: Adventure Together, Give Back Together. Body: From energetic walks to cozy cuddles, Hunderunde is here for every moment. We believe in strengthening the bond between you and your dog while making a real difference for street dogs across Europe. Discover products made with love, for the love of dogs.
• •Headline: Small Purchase, Big Impact. Heal Your Dog, Help Another. Body: Fabio and Luis started Hunderunde with a simple dream: to offer the best for our dogs while fighting animal suffering. Our natural, plant-based supplements are designed for your dog's optimal health, and every bite supports our mission to give street dogs a second chance.
• •Headline: The Secret to a Happy, Healthy Pup? Nature and a Little Bit of Love (from Hunderunde). Body: At Hunderunde, we're passionate about two things: your dog's well-being and making the world a kinder place for all animals. That’s why our tasty, eco-friendly treats are full of goodness and every purchase helps us support vital animal welfare projects.