Brand Tone

Expert, Passionate, and Nurturing

Brand Values

• •Animal Welfare First
• •Trust and Credibility
• •Natural and Biologically Appropriate Nutrition
• •Education and Empowerment
• •Community

Best Practices

• •Always Lead with the 'Why': Start with the benefit to the dog's health and happiness. Instead of 'We sell raw food,' use 'We believe in the power of raw food to give your dog a healthier coat and more energy.' This connects products to the core value of animal welfare.
• •Embrace the Founder's Voice: Continue to leverage Birthe Pedersen's personal story and expertise. Using phrases like 'My 20 years of experience have shown me...' or 'A tip I always share with my clients...' adds authenticity and reinforces the brand's 'Expert' and 'Passionate' tone.
• •Educate, Don't Just Sell: Frame every piece of content as an opportunity to teach. A product post should explain the ingredients and their benefits. An ad should highlight a problem and offer a solution. This builds trust and positions the brand as an authority.
• •Use Nurturing and Inclusive Language: Use words like 'we,' 'your journey,' and 'partner' to create a sense of collaboration with the pet owner. Ensure the tone is always supportive and never judgmental, making customers feel comfortable asking for help.
• •Celebrate the Community: Actively encourage and feature user-generated content. When sharing a customer's photo or story, celebrate that specific dog. This reinforces the brand's love for animals and builds a powerful sense of belonging among customers, making them feel like part of the Hundens Valg family.

Social Perception

A Trusted Specialist, Effective and High-Quality, Personal and Caring, More Than a Retailer

Copy Examples

• •That happy sound of a busy dog. A Our new Venison Chews aren't just a treat; they're a dental workout! Naturally sourced and free from additives, they help clean teeth and satisfy your dog's instinct to chew. Because a healthy choice can also be the most delicious one. #HundensValg #NaturalDogTreats #DogWellness
• •Headline: Is your dog's food truly fueling their best life? Body: Itching? Low energy? Upset stomach? The right nutrition can change everything. For over 20 years, we've helped dogs thrive with personalized diet plans based on biologically appropriate raw food. Book a one-on-one consultation with our founder, Birthe, and let's unlock your dog's true potential. Your dog's choice matters. #DogNutrition #BARFDiet #HealthyDog
• •5 Signs Your Dog Might Benefit from a Raw Food Diet (And How to Start Safely)
• •Inside: A guide to better gut health for your dog A
• •The Dog's Choice. Expert-selected, naturally powerful. Our products are more than just food; they're a foundation for a long, happy life. Ask us how we can help your best friend.