Brand Tone

Professional, Reliable, and Collector-Centric

Brand Values

• •Quality & Protection
• •Value
• •Community Engagement

Best Practices

• •Speak the Collector's Language: Consistently use hobby-specific terms like "slabs," "grails," "PC" (personal collection), and "point thickness" to build rapport and demonstrate authenticity.
• •Lead with Protection and Clarity: The core desire of the audience is to preserve their cards' condition and value. Make "protection," "security," "archival-safe," and "crystal-clear" the cornerstones of your copy.
• •Emphasize Tangible Value: Collectors buy supplies in bulk. Always highlight value through free shipping thresholds, bundle deals, and case pricing to appeal to their need to stock up affordably.
• •Maintain a Trustworthy, Professional Voice: Your tone should be that of an expert supplier. Avoid overly casual slang or humor that could undermine the brand's image of quality and reliability.
• •Leverage Social Proof: Feature positive reviews, user-generated content (photos of collections using your products), and influencer review clips to build trust and show that the community stands behind your brand.

Social Perception

Humongous Hoard is perceived very positively within the trading card community as a high-quality, reliable, and affordable supplier.

Copy Examples

• •Your Grail Card Deserves Grail-Tier Protection. Don't let a bent corner or surface scratch diminish your investment. Our 'Eternal Connection' Top Loaders offer seamless, crystal-clear protection that preserves the value and beauty of your collection. Shield your hoard.
• •Image: A high-quality photo of a popular, valuable trading card housed in a Humongous Hoard magnetic holder. Caption: That feeling when the centerpiece of your collection is finally secure. What's the #1 card in your hoard you'd protect at all costs? Show us using #HumongousHoard.
• •The Ultimate Protection for Your Collection. The Ultimate Value for Your Wallet. Stock up on essential supplies and get FREE shipping on all orders over $50.
• •Subject: Back in Stock: The Semi-Rigid Holders You've Been Waiting For. Body: Ready to submit your next batch for grading? Our customer-favorite Semi-Rigid Holders are back. Perfectly clear and easy to load, they're the collector's choice for a reason. Get yours before they're gone again.
• •We're collectors, just like you. We know the thrill of the hunt and the pride of the find. That's why we created Humongous Hoard—to provide the archival-safe, high-quality protection that every treasured collection deserves, without breaking the bank.