Brand Tone

Direct, Product-Centric, and Transactional

Brand Values

• •Variety and Selection
• •Performance
• •Simplicity
• •Quality

Best Practices

• •Develop a Persona: "The Modern Tobacconist." Frame all communications from the perspective of a knowledgeable, sophisticated expert. This persona is passionate about quality and craftsmanship, respects the customer's intelligence, and guides them toward the best products without using overly casual slang.
• •Focus on "Why" over "What." Instead of only stating a product has "8000 puffs," explain the benefit. For example: "Engineered for endurance, our 8000-puff disposable ensures your favorite flavor lasts through the week, not just the weekend."
• •Use Elevated and Sensory Language. Incorporate more descriptive, evocative words. Instead of "sweet melon," try "notes of ripe, succulent cantaloupe." This elevates the perception of the products from simple commodities to artisanal goods.
• •Create a Simple Style Guide. Document key brand vocabulary. For instance, decide whether to use "e-liquid," "e-juice," or "vape juice" consistently. Define the brand's stance on using emojis (e.g., sparingly and only when they add value). This ensures anyone writing for the brand sounds like they are from the same "person."
• •Prioritize Visual Consistency. The dark, clean aesthetic of the website is a strong starting point. Ensure all future content, especially if a social media presence is developed, uses this same high-quality, minimalist visual language. Cohesive visuals reinforce the premium, expert tone of the copy.

Social Perception

Minimal to Non-Existent Social Perception. It is currently perceived as a supplier rather than a community-driven brand.

Copy Examples

• •Headline: Beyond the Basics. Experience Elevated Vaping. Sub-headline: Meticulously crafted devices and curated e-liquids for the discerning vaper. Discover the Humo Azul difference.
• •Title: "Barcelona Sunset - Salt Nic E-Liquid" Body: Capture the essence of a coastal evening. Barcelona Sunset is a masterful blend of rich, aromatic tobacco with a subtle hint of sweet fig and honey. Formulated in our labs for a remarkably smooth throat hit and dense vapor production, this isn't just an e-liquid—it's a destination. Perfect for pod systems and low-wattage devices.
• •At Humo Azul Vapes, we believe that vaping is a personal journey. Founded in Barcelona, our mission is to elevate that journey by providing a curated selection of the world's finest vaping products. We focus on innovation, quality, and performance, ensuring every product we offer—from our signature disposables to our premium e-liquids—delivers a superior experience. We are not just a store; we are purveyors of quality for a community that expects the best.
• •Image: A sleek, high-quality photo of a new vape mod on a clean, dark slate background. Caption: Precision engineering you can feel. Our latest collection of mods is designed for ultimate control and a flawless aesthetic. What feature do you value most in a new device? #HumoAzulVapes #VapeTech #PremiumVape #VapeCommunity #DesignInHand
• •Unlock Exclusive Access: The Connoisseur's Collection is Here.