Brand Tone

Empathetic & Supportive, Expert & Authoritative, Practical & Action-Oriented, Hopeful & Empowering, Collaborative

Brand Values

• •Purpose-led
• •Excellence
• •Collaboration
• •Ethics-driven
• •Resilience
• •Human-centric

Best Practices

• •Lead with Empathy: Always acknowledge the human element and the pressures individuals might be facing. Use language that conveys understanding and compassion.
• •Ground Claims in Expertise (Subtly): While being supportive, weave in references to the scientific basis or experienced-backed nature of the solutions to build trust.
• •Focus on Actionable Solutions & Empowerment: Highlight how the resources provide practical steps and empower users to take control and build resilience.
• •Maintain a Hopeful Outlook: Even when discussing difficult topics, frame the message around the possibility of positive outcomes and easier navigation through challenges.
• •Use Inclusive and Collaborative Language: Employ terms that foster a sense of community and partnership, reflecting the brand's value of collaboration.

Social Perception

Hummingly is perceived as a vital and innovative resource in the field of disaster recovery and wellbeing under pressure. Clients and partners view their tools and training as uniquely effective, practical, and based on credible expertise. They are seen as leaders in shifting the focus toward the human element of recovery. There's a strong sense of trust in their methods, born from the founder's personal and professional experience. The resources are described as invaluable and game-changing by those who have used them.

Copy Examples

• •Headline: "Navigating the Aftermath? You're Not Alone. Discover tools to rebuild lives, not just structures."
• •Social Media Post: "Pressure mounting? Our science-backed 'Doing Well' card deck offers practical strategies to build resilience and prevent burnout, one conversation at a time. #Wellbeing #Resilience #Leadership"
• •Website Snippet: "At Hummingly, we combine cognitive science with lived disaster recovery experience to create resources that truly make a difference. We're ethics-driven and purpose-led to support communities and their helpers."
• •Workshop Description Intro: "Disaster recovery is a marathon, not a sprint. Our workshops empower your team with proven techniques to sustain supporters, prevent burnout, and lead with clarity through the toughest times."
• •Call to Action: "Equip your community with the knowledge to face challenges head-on. Explore our resources and let's collaborate for a more human-centered recovery. #PurposeLed #DisasterRecovery"