Brand Tone

approachable, creative, heartfelt, personal, welcoming, encouraging, supportive

Brand Values

• •Creativity and Craftsmanship
• •Nature-Inspired
• •Female Entrepreneurship and Small Business
• •Education and Family
• •Personalization and Customer Connection

Best Practices

• •Always Lead with "Inspired by Nature": Use this slogan not just as a tagline, but as a creative starting point. When writing a post or description, ask, "How does this product or announcement connect back to nature, creativity, or a heartfelt moment?" This will keep the content grounded in your core theme.
• •Tell the Story Behind the Product: Instead of just listing features, share the inspiration. Was a piece of jewelry inspired by a specific flower in your garden? Was a learning tool developed because your own child needed it? This storytelling approach reinforces the brand's personal, handcrafted value.
• •Use "We" and "I" to Foster Connection: Continue using personal pronouns as the owner. Phrases like "We love custom orders" or "I designed this because..." create a direct, human-to-human connection rather than a business-to-customer one. This makes the brand feel more approachable and authentic.
• •Emphasize "Handcrafted" and "Woman-Owned": Regularly include these key identifiers in your copy. It appeals to customers who want to support small, local, and female-led businesses and reinforces your brand’s identity and values.
• •Engage with a Warm and Encouraging Voice: In social media comments, emails, and all customer interactions, maintain the warm, friendly, and helpful tone. Use positive language, express gratitude, and be encouraging. This reflects the brand's perception for great customer service and builds a loyal community.

Social Perception

Perceived as offering high-quality products, a trusted source for gifts, a valued local artistic enterprise, and a reliable and determined small business.

Copy Examples

• •Inspired by a walk in the woods, crafted by hand in our Kentucky studio. ✨ Our new sunflower earrings are a little piece of nature you can take with you. Each pair is laser-cut from lightweight wood, so you can wear the sunshine all day long. #InspiredByNature #HandcraftedJewelry #WomanOwned #HummingbirdStudioKY
• •Make learning their name a joyful adventure! Our personalized tracing boards are designed to help your little one’s confidence blossom. Watch them light up as they practice, play, and learn. From our family to yours. Shop our educational collection today! #LearningIsFun #PersonalizedGifts #PreschoolActivities #MadeInKY
• •Hummingbird Studio: Handcrafted Gifts, Inspired by Nature. From our heart to your home.
• •Your story is unique. Your journal should be, too. Capture your thoughts, dreams, and creative sparks within a journal that’s as special as you are. Made with a real wood cover and personalized just for you, it’s the perfect companion for your journey. What will you create? #CustomJournal #GiftForWriters #HummingbirdStudio
• •Hummingbird Studio started as a creative outlet and a big dream. Today, it’s a small business I’m proud to call my own. Every piece, from our nature-inspired jewelry to our fun learning boards, is made with love and care right here in Central Kentucky. Thank you for supporting this journey and shopping small! - Kimberly, Owner & Creator