Brand Tone

Warm & Inviting, Elegant & Sophisticated, Personal & Thoughtful, Inspiring, Professional & Detail-Oriented

Brand Values

• •Quality
• •Gratitude & Appreciation
• •Thoughtfulness & Sincerity
• •Customer Satisfaction
• •Support for Local & Artisan Businesses
• •Creating Memorable Experiences

Best Practices

• •Emphasize Warmth and Personal Connection: Use welcoming language. Address the customer directly and empathetically. Share stories (like the founders' story) to build connection.
• •Highlight Quality and Craftsmanship: Use descriptive adjectives that convey elegance, artistry, and the superior nature of the products. Mention sourcing details like "locally sourced," "artisan-made," or "hand-picked" when applicable.
• •Focus on the "Why" – The Emotion and Experience: Don't just sell products; sell the feeling or experience they create (e.g., "creating memories," "expressing gratitude," "making a house a home"). Connect products to holidays, celebrations, and thoughtful gestures.
• •Maintain a Professional and Polished Voice: Ensure all copy is grammatically correct, well-structured, and free of errors. This reinforces the brand's attention to detail and quality.
• •Be Consistent Across All Channels: Whether it's website copy, social media posts, email newsletters, or even handwritten notes, the tone should always align with the core values of warmth, elegance, thoughtfulness, and quality. Develop a simple brand voice guide for anyone creating content.

Social Perception

Highly Regarded for Customer Service, Trusted Partner for Gifting, Provider of Unique & High-Quality Products, A Boutique Experience, Associated with Celebrations and Special Occasions

Copy Examples

• •Website Homepage Banner: "Crafting moments, gifting joy. Discover artisanal holiday decor and thoughtfully curated gifts that speak from the heart. Welcome to Hummingbird and Holly, where every detail matters."
• •Product Description (for a holiday candle): "Invite the warmth of the holidays into your home with our Spiced Cranberry & Pine artisanal candle. Hand-poured in the Pacific Northwest and infused with the scents of the season, it’s more than a candle – it’s an invitation to gather, to cherish, and to create lasting memories. Beautifully packaged, ready to gift or to grace your own festive table."
• •Instagram Post (showcasing a new gift box): "Introducing 'The Winter's Embrace' gift box – a curated collection of cozy comforts and artisanal delights, designed to share warmth and appreciation. ✨ From locally sourced treats to handcrafted keepsakes, each element is chosen with care, because we believe gratitude should be beautifully expressed. Perfect for saying 'thank you,' 'thinking of you,' or simply brightening a winter day. Explore the collection via the link in our bio. #HummingbirdAndHolly #ArtisanGifts #GratitudeDistributed #PNWMade #ThoughtfulGifting"
• •Facebook Ad (targeting corporate clients): "Elevate your corporate gifting this season with Hummingbird and Holly. We specialize in creating bespoke gift experiences that reflect your brand's sincerity and appreciation. From custom logo crates to locally sourced Pacific Northwest treasures, let us help you make a lasting impression. Connect with our gifting specialists today to discuss your unique needs."
• •Email Newsletter Snippet (for Thanksgiving): "As Thanksgiving approaches, we're reminded of the beauty in gathering and the joy of a home filled with warmth. Let Hummingbird and Holly help you set a table that tells a story of gratitude and impeccable taste. Explore our latest collection of fall entertaining essentials and discover pieces that will become part of your cherished family traditions for years to come."