Brand Tone

Inspiring & Aspirational, Calm & Peaceful, Authentic & Trustworthy, Supportive & Guiding, Mindful & Intentional, Elegant & Timeless

Brand Values

• •Simplicity
• •Authenticity
• •Trust/Trustworthiness
• •Intentionality
• •Quiet Beauty
• •Rooted Connection
• •Sustainability/Ethical Sourcing

Best Practices

• •Embrace Quiet Confidence: Your copy should be assured and knowledgeable, but never boastful. Focus on the inherent quality and thoughtfulness of your designs and products, letting them speak for themselves. Use words like curated, intentional, timeless, and authentic.
• •Prioritize Calm and Clarity: Use clear, concise language. Avoid jargon or overly complex sentences. The tone should feel as uncluttered and peaceful as the spaces you design. Short sentences and paragraphs can enhance readability and a sense of calm.
• •Speak from Authentic Connection: Share the why behind your brand – your values of simplicity, authenticity, and trust. When talking about products or services, highlight the connection to artisans, mindful living, or the feeling a well-designed space evokes.
• •Inspire, Don't Instruct (Overly): While you offer expertise, the tone should be more about inspiring clients to envision a better space and guiding them gently, rather than rigidly dictating rules. Use phrases like imagine, discover, let us help you create.
• •Maintain Visual-Verbal Harmony: Ensure your copy always complements your visual aesthetic. If your images are minimalist, clean, and serene, your words should echo that. Use descriptive language that paints a picture consistent with your brand's visual identity (e.g., soft color palettes, natural materials, artful environments).

Social Perception

Clients perceive Humble & Grand as a skilled and empathetic team that understands their needs and can transform their homes effectively. They are seen as experts in creating stylish, organized, and peaceful living environments. The brand is associated with a minimalist, intentional, and aesthetically pleasing design style, drawing from Scandinavian and Japanese influences. There's an appreciation for their curated selection of artisanal goods and their focus on simplicity and authenticity.

Copy Examples

• •Instagram Post (Image: Beautifully organized minimalist living room): Find your calm. ✨ At Humble & Grand, we believe your home should be a sanctuary – a space that breathes simplicity and inspires peace. Let us help you curate a haven that’s authentically you. #HumbleAndGrand #IntentionalLiving #QuietBeauty
• •Website Banner (Online Shop): Elevate the Everyday. Discover curated artisanal pieces that bring timeless beauty and mindful craftsmanship into your home. Shop Humble & Grand – where simplicity meets soul.
• •Email Newsletter Subject: Create Space for What Matters | Tips from Humble & Grand (Body Snippet): Overwhelmed by clutter? We get it. This week, we’re sharing simple steps to reclaim your space and cultivate a home that nurtures connection and tranquility. Plus, explore new arrivals in our shop, handpicked for their quiet beauty and lasting quality.
• •Pinterest Pin Description (Image: A styled bookshelf with unique artisan decor): More than just decor, it's a reflection of you. Humble & Grand offers unique, artisan-made treasures to help you tell your story, one beautiful object at a time. Inspired by Scandinavian simplicity and Japanese craftsmanship. #HomeStyling #ArtisanalDecor #MinimalistHome #HumbleAndGrand
• •About Us Page Snippet: We're Lauren and Erin, sisters and founders of Humble & Grand. Our passion? Helping you design a home that’s not just beautiful, but a true reflection of your life – a space rooted in intentional simplicity, quiet beauty, and authentic connection. We believe in the power of a peaceful home to transform your daily life.