Brand Tone

Inspirational, Compassionate, Authentic, and Appreciative.

Brand Values

• •Giving Back/Charity: Central to their identity, with a 20% donation from all proceeds.
• •Artisan Support & Fair Trade: Emphasizing that products are handcrafted by artisans in Bali, supporting their culture and families.
• •Quality & Craftsmanship: Highlighting the handmade, unique nature of each piece.
• •Positivity & Empowerment: Through the 'inspirational' nature of their jewelry and their 'Love Boldly. Live Humbly.' tagline.
• •Community: Fostering a sense of community through their ambassador program and customer features.

Best Practices

• •Always Lead with the Mission: Whether it's a product description, social media post, or email, subtly weave in the 'giving back' aspect and the support for artisans. This reinforces the core values.
• •Use Uplifting and Positive Language: Words like 'inspire,' 'hope,' 'joyful,' 'beautiful,' 'empower,' and 'love' should be common in your vocabulary, reflecting the inspirational nature of the products and mission.
• •Show Gratitude: Regularly thank customers for their support and for being part of the HumbleFish Project's mission. This aligns with the appreciative tone.
• •Highlight Authenticity and Craftsmanship: Emphasize the 'handcrafted in Bali' aspect, the uniqueness of each piece, and the stories of the artisans (if possible and appropriate) to maintain authenticity.
• •Be Human and Relatable: Share customer stories (with permission), behind-the-scenes glimpses (if feasible), and maintain a friendly, approachable voice in all communications. The 'Love Boldly. Live Humbly.' tagline itself encourages a down-to-earth yet passionate approach.

Social Perception

The public perception of HumbleFish Project appears to be very positive. Customers appreciate the aesthetic appeal and quality of the bracelets. The charitable mission is a significant draw and is frequently praised in reviews and mentions. The support for Balinese artisans adds to the positive perception of ethical practices. They are seen as a brand that allows customers to 'give back' and 'make the world a little better' through their purchases.

Copy Examples

• •Wear your heart on your wrist. Each HumbleFish Project bracelet is handcrafted with love by Balinese artisans and helps give back to children in need. Shine brightly, give boldly. #HumbleFishProject #InspirationalJewelry #GiveBack
• •More than just a bracelet, it's a ripple of hope. 20% of every purchase supports orphans worldwide. Handcrafted in Bali, designed to inspire. Love Boldly. Live Humbly. ✨ #HandmadeWithPurpose #ArtisanMade #CharitySupport
• •Wrap yourself in inspiration. Our unique, waterproof wraps are perfect for every adventure, knowing you're supporting Balinese artisans and vulnerable children with every piece. What story will your HumbleFish bracelet tell? #AdventureForGood #UniqueJewelry #HumbleFishWrap
• •Join a community making a difference, one beautiful bracelet at a time. Discover unique, handcrafted jewelry that empowers artisans and changes lives. Thank you for being part of the HumbleFish family! 🙏 #CommunityLove #EthicalFashion #HumbleBeginningsBigImpact
• •Looking for a gift that truly gives? HumbleFish Project bracelets are beautifully made, support artisan communities in Bali, and directly contribute to helping children thrive. Gift meaning, gift hope. 🎁 #MeaningfulGifts #HandcraftedGoodness #ShopForACause