Brand Tone

Inspirational, encouraging, sincere, and Christ-centered, adopting a personal and relational approach.

Brand Values

• •Faith
• •Humility
• •Service
• •Community
• •Daily Discipline

Best Practices

• •Always Anchor in the 'Why': Every piece of copy, from a tweet to a product description, should connect back to the core mission of faith, humility, and service. This ensures a consistent and purpose-driven message.
• •Use 'We' and 'You' to Foster Community: Frame the conversation as a shared journey. Use 'we' to talk about the brand's beliefs and mission, and 'you' to speak directly to the customer's role in this journey, making them feel part of the community.
• •Integrate Scripture and Biblical Concepts Naturally: Instead of just quoting verses, weave the underlying principles into the copy in a way that feels authentic and applicable to everyday life, particularly within the context of fitness and personal growth.
• •Emphasize Action and Daily Commitment: The brand is called 'Humbled Daily.' The copy should reflect this by using active, encouraging language that inspires consistency, discipline, and deliberate action.
• •Maintain a Hopeful and Encouraging Tone: The brand's message is about finding strength in humility and faith. The copy should always be positive and uplifting, even when discussing challenges or the difficulty of the 'long game,' offering encouragement and a reminder of the ultimate reward.

Social Perception

Perceived as a niche, positive, and purpose-driven brand that successfully merges faith and fitness, appealing to young, fitness-oriented Christians looking for content and apparel aligning with their values. Founders are seen as authentic and passionate.

Copy Examples

• •Your strength has a purpose beyond the mirror. It's for lifting others up. It's for serving a cause greater than yourself. Wear it as a reminder. #HumbledDaily #ServiceOverStatus #FaithAndFitness
• •More Than Apparel. It's a Movement. Life is our gym. Our offices, our homes, our communities —they're all places to grow stronger and serve others. Our gear is designed to be a conversation starter, an opportunity to connect on a deeper level. Ready to join the movement? Shop the new collection now.
• •The Hardest Reps Build the Most Character
• •Built for the daily grind. This hoodie isn't just about comfort; it's about commitment. The commitment to show up every day —for your workout, for your faith, for your community. It ’s a reminder that every day is an opportunity for hard work to meet consistent work, and for little to become much.
• •Redefining Humility: Why It's Your Greatest Strength | Humbled Daily Spoken Word In a world that shouts, we choose to serve. In a culture of pride, we find strength in humility. This is our anthem. This is our 'why'. #HumbledDaily #Humility #SpokenWord