Tono de Marca

Straightforward, Practical, and Anti-Hype

Valores de Marca

• •Simplicity
• •Quality at a Fair Price
• •Self-Expression
• •Authenticity

Mejores Prácticas

• •Embrace "Less is More": Keep all copy concise and to the point. Avoid jargon, flowery language, and buzzwords. The message should be as clean and functional as the products themselves.
• •Create a "Words We Use/Don't Use" List: Use: Simple, practical, quality, affordable, essential, straightforward, for everyone. Don't Use: Revolutionary, game-changing, magical, miracle, luxury, exclusive. This ensures the anti-hype message remains consistent.
• •Focus on the "How," Not Just the "What": Instead of just describing a brush, describe how it simplifies a process. Example: "The 210 Flat Kabuki Brush gives you an even, streak-free foundation finish in seconds."
• •Maintain Visual and Textual Harmony: Ensure the minimalist, clean aesthetic of the website is reflected in the copy. Use ample white space, simple fonts, and direct headlines that complement the straightforward tone.
• •Let the Product Be the Hero: The copy should always support the product's function and value, not overshadow it with an elaborate story. The core belief is that buying brushes should be simple, so the copy should facilitate that simplicity at every step.

Percepción Social

Due to a limited online footprint, direct social perception is difficult to gauge. There's potential for confusion with 'Humble Brands' (deodorants, oral care) which has a stronger focus on sustainability. The brand likely appeals to a niche market fatigued by complex beauty routines, valuing functionality and affordability. The brand's name and clean messaging generally create a positive, non-controversial perception, despite low brand recognition.

Ejemplos de Copy

• •Beauty is complicated. Your brushes don't have to be.
• •Everything you need, nothing you don't. This is your complete toolkit for a flawless face. No confusing extras, just high-quality, essential brushes that work. Simple as that.
• •We got tired of the noise in the beauty world. So we made something simple: expertly crafted makeup brushes at a fair price. Our goal isn't to change the industry; it's to make your routine easier.
• •Headline: Stop Overpaying for Tools. Body: Great makeup application starts with great brushes, not a high price tag. Get the quality you deserve without the hype. Shop Humble Cosmetics.
• •Finally. Makeup Brushes That Just Make Sense.