Brand Tone

Authentic & Trustworthy, Caring & Conscious, Down-to-Earth & Approachable, Positive & Gentle, Passionate & Purpose-Driven

Brand Values

• •Simplicity
• •Effectiveness
• •Natural & Safe
• •Transparency
• •Sustainability & Environmental Responsibility
• •Giving Back & Community Focus
• •Handcrafted Quality
• •Customer-Centric

Best Practices

• •Embrace Simplicity & Clarity: Use clear, straightforward language. Avoid jargon or overly complex sentences. The ingredient lists are simple, and the copy should reflect that.
• •Lead with Authenticity & Transparency: Be honest and open. Highlight the natural ingredients and the "Nothing Bad®" philosophy genuinely. Share the story and the "why" behind the brand.
• •Maintain a Caring & Approachable Voice: Write as if you're talking to a friend who cares about their well-being. Be warm, inviting, and empathetic to customer needs (e.g., sensitive skin).
• •Stay Positive & Purposeful: Focus on the benefits of natural care and the brand's commitment to health and sustainability. Reinforce the positive impact of choosing Humble Brands.
• •Be Consistent Across All Channels: Whether it’s a product label, website copy, social media post, or customer service email, the tone should always reflect the core values of simplicity, trustworthiness, and care. Regularly review content to ensure it aligns.

Social Perception

Trusted for Natural Ingredients, Effective Natural Alternative, Eco-Conscious Choice, Good for Sensitive Skin (with caveats), Pleasant, Natural Scents, Ethical and Caring Company, Aspirational but Accessible

Copy Examples

• •Headline: Feel Fresh, Naturally. All Day. Body: Tired of harsh chemicals? Humble Brands deodorant is made with simple, effective ingredients you can trust. Stay confident and smell amazing, the natural way. Because what goes on your body matters. #NothingBad
• •Social Media Post (Image: Product with natural ingredients like lavender and coconut oil): Caption: Just the good stuff. ✨ Our Mountain Lavender deodorant is crafted with 4 simple ingredients + soothing essential oils. Effective protection, gentle on your skin, and kind to the planet. What’s your favorite Humble scent? #GoHumble #NaturalDeodorant #SimplyEffective
• •Email Subject: ✨ Your Daily Dose of Natural Goodness (and great smells!) Body: Hey [Customer Name], At Humble Brands, we believe personal care should be simple, safe, and always effective. That's why we handcraft our products in small batches with ingredients sourced from nature. From our cult-favorite natural deodorants to our nourishing lip balms, experience the Humble difference. Pure, simple, and made with care – just for you. Shop your favorites: [Link]
• •Product Description Snippet (for a new scent): Introducing Sun-Kissed Citrus & Vanilla Bean: Escape to a warm embrace with our newest scent. Bright, uplifting citrus notes dance with the comforting sweetness of vanilla. Made with our signature simple formula – because powerful protection doesn’t need a long list of unpronounceables. Aluminum-free, paraben-free, and always cruelty-free. #HumbleBeginnings #NewCollection
• •Website Banner Text: Headline: Simple Ingredients. True Protection. Sub-headline: Discover personal care that’s as honest and hardworking as you are. Shop Humble Brands – effective, natural, and always made with #NothingBad. [Shop Now Button]