Brand Tone

Passionate, Artisanal, Resilient

Brand Values

• •Commitment to Quality
• •Craftsmanship & Artistry
• •Authenticity & Transparency
• •Joy & Happiness

Best Practices

• •Lead with the 'Handcrafted' Story: Always emphasize the human element. Use words like 'handcrafted,' 'small-batch,' 'hand-painted,' and 'our kitchen.' This reinforces the artisanal value and distinguishes Humblebeez from mass-produced competitors.
• •Weave in the Founder's Journey: Don't be afraid to reference Alex's story of resilience and passion. It’s a powerful differentiator that builds an emotional connection with customers. Phrases like 'born from a love of the craft' or 'finding joy in chocolate' keep the narrative alive.
• •Focus on Sensory Language: Describe the experience, not just the product. Use evocative words that appeal to taste, sight, and smell. Talk about 'vibrant zingy flavours,' 'silky smooth caramel,' and a 'stunning, creamy lather' to make the descriptions more compelling.
• •Highlight Quality and Provenance: Mention the use of 'fresh, natural ingredients,' 'no added preservatives,' and 'award-winning' flavours. This builds trust and justifies the premium positioning of the brand. Referencing specific accolades (e.g., Academy of Chocolate winner) provides concrete proof of excellence.
• •Maintain a Tone of Warm Professionalism: The voice should be warm and personal ('a lot of love and a nice bow on top') but also expert and confident. The brand is an award-winning chocolatier, and the tone should reflect that level of quality and expertise without being arrogant. It's a balance of passion and precision.

Social Perception

Perceived as a high-end, award-winning artisan chocolatier offering a premium and personal experience, appealing to those who value fine food, unique flavors, and product stories. Seen as credible and expert-approved due to industry awards, fostering trust and admiration through the founder's narrative.

Copy Examples

• •From our London kitchen to yours. Introducing the Autumn Collection: six new bonbons handcrafted to capture the essence of the season. Each piece is a testament to the journey of flavour, made with the freshest ingredients and a whole lot of heart. Discover your new favourite moment.
• •The gleam of a finished bonbon is our favourite sight. This is our Tonka bean bonbon, a proud Silver medal winner from the Academy of Chocolate. It’s more than just a treat; it’s a story of passion, crafted by hand, one small batch at a time. Have you tried this little piece of award-winning joy?
• •Humblebeez was born from a simple belief: that chocolate can bring colour and purpose back to life. After years in demanding kitchens, our founder Alex rediscovered her passion in the art of the bonbon. Every box we ship is a piece of that journey—a story of resilience, carefully handcrafted to bring a little happiness to your day.
• •A little something sweet for your week. As a member of our community, you know we pour our hearts into every creation. As a thank you, enjoy an exclusive first look at our upcoming Holiday Selection, designed to make your special moments even more memorable. Because good chocolate is made to be shared.
• •Purely plant-based, purely delicious. Our Vegan Collection proves that you don't need dairy to create a moment of pure indulgence. Using high-quality oat cream and the finest cocoa, we've crafted flavours that are rich, creamy, and completely vegan. It’s our commitment to quality, without compromise.