Brand Tone

Theological & Reflective, Authentic & Transparent, Passionate & Purpose-Driven, Communal & Familial, Excellent & Humble, Generous

Brand Values

• •Faith & Gospel-Centeredness
• •Creative Discipleship
• •Excellence in Artistry
• •Humility
• •Generosity & Accessibility
• •Community & Family
• •Authenticity & Transparency
• •Stewardship

Best Practices

• •Anchor in Mission & Beliefs: Always circle back to the core mission of "creative discipleship for creative disciples" and the foundational beliefs. Let every piece of copy reflect a desire to see lives transformed by the Gospel.
• •Embody "Humble Excellence": Write with confidence about the quality and depth of the art and resources, but always frame it with humility, generosity, and a focus on serving the community and glorifying God.
• •Maintain a Reflective & Theological Voice: Use language that encourages thought, introspection, and a deeper understanding of faith. Don't shy away from theological concepts, but present them in an accessible and compelling way.
• •Foster a Sense of Community: Address the audience as part of a larger family or collective. Use inclusive language ("we," "us," "our community") and emphasize shared values and goals.
• •Be Authentic & Transparent: Communicate openly, whether sharing new releases, discussing the philosophy behind the ministry, or even addressing challenges. This builds trust and reinforces the genuine nature of the brand.

Social Perception

Respected & Influential (within Christian Hip-Hop), Seen as a Ministry, Dedicated & Principled, Evolving, Authentic Voice

Copy Examples

• •Headline: Dive Deeper. Create Freely. Live Transformed. Body: At Humble Beast, we're more than music. We're a family dedicated to crafting Gospel-centered art that reflects God's beauty. Explore free music, thought-provoking podcasts, and resources designed to fuel your faith and creativity.
• •Social Media Post: Unearthing truth through rhythm and rhyme. Our artists pour their hearts into every track, offering excellent, theologically sound hip-hop, always free. Join the movement. #HumbleBeast #CreativeDiscipleship #GospelMusic
• •Email Subject: Art that Speaks Volumes. Resources Given Freely. Body: Discover the sound of faith in action. Humble Beast provides a gallery of creative works—music, film, poetry, and more—all designed to captivate hearts with the beauty of the Creator. Freely given, because the Gospel is for everyone.
• •About Us Snippet: We are Humble Beast: A collective of pastors, writers, theologians, and musicians. Our mission? To cultivate lives captivated by God's beauty through creative discipleship for creative disciples. We create, we share, we disciple – all for His glory.
• •Call to Action (Store/Downloads): Experience Excellence. Embrace Humility. Download our latest albums and resources for free. Fuel your journey with art that’s crafted with passion and purpose.