Brand Tone

Irreverent, edgy, and provocative

Brand Values

• •Quality and Innovation
• •Enhanced User Experience
• •Authenticity and Irreverence
• •Pragmatism
• •Individuality

Best Practices

• •Own the Provocation: Consistently lean into the irreverent and edgy nature of the "HUMAN SUCKS" name. Use humor, sarcasm, and a slightly cynical worldview, but always pivot to the product as a genuinely superior solution.
• •Balance Edge with Benefit: While the tone is rebellious, the copy must clearly communicate the tangible benefits of the products – quality, flavor, efficiency, ease of use. The edginess attracts, but the product features retain.
• •Speak Your Audience's Language: Understand the slang, humor, and pain points of cannabis concentrate users. The copy should feel authentic to this community, not like an outsider trying too hard.
• •Maintain Quality Focus: The provocative name works best when backed by a high-quality product. Ensure the copy, even when humorous or edgy, subtly reinforces the premium nature of the Stinger devices.
• •Be Consistent Across All Channels: Whether it's website copy, social media posts, email marketing, or customer service interactions (where appropriate), the core irreverent yet quality-focused voice of HUMAN SUCKS should be recognizable.

Social Perception

The brand is generally well-regarded by those who purchase its products, primarily due to the Stinger's performance, quality, and ease of use. Within the cannabis accessories market, edgy branding is more common. The name HUMAN SUCKS likely helps the brand stand out. It can be polarizing, but those who connect with the irreverent humor and seek high-quality dabbing tools are likely to view it positively.

Copy Examples

• •Headline: Life Often Sucks. Your Dabbing Experience Shouldn't. Body: Let's face it, the world's a bit of a mess. But your session? That's your sanctuary. The Stinger by HUMAN SUCKS delivers uncompromised flavor and robust vapor, minus the usual fuss. Because exceptional moments demand exceptional tools.
• •Social Media Post (Instagram/Twitter): Image: A sleek, moody shot of the Stinger device. Caption: Officially done with: Mondays, burnt coils, and sub-par sessions. The Stinger: because if humans suck, at least your gear can be awesome. #HumanSucks #Stinger #ElevateTheEveryday #DabLife
• •Product Page Snippet: The daily grind got you feeling cynical? We get it. That’s why the Stinger is engineered for pure, uncomplicated satisfaction. Heats in 5 seconds flat, tastes incredible, and built to last. Because even if everything else is a letdown, your concentrate deserves perfection.
• •Email Subject: Your Inbox Is Full of Junk. This Isn't. Body Teaser: Tired of the BS? So are we. HUMAN SUCKS is about cutting through the noise with dabbing tech that actually delivers. Ready for an upgrade that doesn’t suck?
• •Short Ad Slogan: HUMAN SUCKS. Our Stinger Doesn't. (Pairs well with a high-quality image of the product in action)