Brand Tone

Authoritative and Scientific, Health-Conscious and Supportive, Trustworthy and Credible, Relatable and Encouraging, Slightly Formal but Accessible

Brand Values

• •Science and Efficacy
• •Health and Wellbeing
• •Quality and Trust
• •Innovation
• •Customer Empowerment

Best Practices

• •Prioritize Scientific Credibility: Always lead with or substantiate claims with scientific backing, clinical studies, or expert endorsements where applicable. Use phrases like \"clinically studied,\" \"patented technology,\" \"research-backed.\"
• •Focus on Benefits, Explained Clearly: Translate complex scientific concepts (like Nitric Oxide production) into tangible consumer benefits (e.g., \"heart-healthy energy,\" \"improved circulation,\" \"support for healthy blood pressure\"). Avoid overly technical jargon in consumer-facing copy unless explained.
• •Maintain a Supportive and Empowering Voice: Frame messaging around helping customers achieve better health and live fuller lives. Use positive and encouraging language.
• •Be Transparent and Trustworthy: Clearly state what your products do and are made of (e.g., \"plant-based ingredients,\" \"non-GMO beets\"). Acknowledge the science and expertise behind the brand.
• •Adapt to the Platform, but Keep Core Values Consistent: While social media copy can be more conversational and visually driven, the underlying messages of scientific validity, health benefits, and trust should remain consistent with website and formal communications. Ensure messaging across all channels reinforces the core brand identity.

Social Perception

Generally positive, with trust due to scientific backing and expert endorsements. Mixed due to customer service issues, subscription problems and high price point. Some customers do not experience advertised benefits.

Copy Examples

• •Headline: Unlock Your Body's Potential: The Science of Nitric Oxide for Enhanced Vitality. Body: At humann, we're driven by Nobel Prize-winning research to bring you cardiovascular support that truly makes a difference. Our [Product Name] is clinically formulated to optimize your body’s Nitric Oxide levels, promoting healthy circulation and heart-healthy energy, so you can live your life to the fullest. Trust the science, feel the results.
• •Headline: More Than Just Beets: Clinically Proven Heart Health Support. Body: SuperBeets isn't just another supplement. It's the #1 Cardiologist Recommended Beet Brand for a reason. We've harnessed the power of premium, US-grown beets and patented technology to deliver standardized Nitric Oxide potential in every serving. Support your healthy blood pressure and vital energy, the humann way.
• •Headline: Invest in Your Health, Backed by Experts. Body: Your cardiovascular health is foundational. That's why our formulas, like the acclaimed Neo40, are developed with leading scientists and trusted by doctors and athletes alike. Experience the confidence that comes from plant-based ingredients and rigorous clinical trials.
• •Social Media Post: Image: Vibrant image of someone actively enjoying life (e.g., hiking, playing with grandkids). Text: Feel the power of better blood flow! ❤️ Our science-backed supplements are designed to support your heart health and energy levels, so you can keep doing what you love. Discover how humann can help you achieve your wellness goals. #humann #HeartHealth #NitricOxide #LiveWell #BackedByScience
• •Email Subject Line: Is Your Heart Getting the Support It Deserves? Email Body Snippet: Don't leave your cardiovascular wellness to chance. Humann offers innovative, science-first solutions to help maintain healthy blood pressure, boost circulation, and enhance your natural energy. Learn more about our [Product Name] and join thousands who trust humann for their heart health journey.