Brand Tone

Inspirational, Gentle, and Empowering.

Brand Values

• •Kindness
• •Authenticity
• •Community
• •Social Impact

Best Practices

• •Lead with "Why": Always connect the product back to the core mission. Instead of just saying "This mask hydrates," say "Hydrate your skin while affirming your worth." The "why" is kindness and empowerment; the "what" is the product.
• •Use "You" and "We": Foster a sense of community by speaking directly to the customer ("You are brilliant") and using inclusive language ("We are a community"). This creates a personal connection and reinforces the feeling of being part of a movement.
• •Incorporate Keywords of Kindness: Weave words like "kindness," "gentle," "empower," "community," "authentic," "self-love," and "glow" throughout all copy, from social media captions to product descriptions, to maintain a consistent verbal identity.
• •Tell Stories, Not Just Specs: While mentioning that patches are made of hydrocolloid is important, it's more impactful to tell the story of *why* they are heart-shaped—as a symbol of self-love. Focus on the emotional experience and the purpose behind the product.
• •Maintain a Gentle Call to Action: Instead of aggressive sales language ("Buy Now!"), use gentler, more invitational calls to action. Phrases like "Join the movement," "Discover your glow," or "Purchase with purpose" align with the brand's supportive and non-demanding tone.

Social Perception

Positive and Purpose-Driven.

Copy Examples

• •Your evening reminder: You are brilliant. ✨ We love seeing how you’re embracing moments of self-kindness. Our Hydrogel Mystery Masks are more than skincare; they're a small celebration of you. What word did you reveal tonight? Share it with our #humankindglow community below. #PurchaseWithPurpose #SelfAcceptance
• •Headline: Wear Your Heart. Heal Your Skin. Body: Breakouts happen. But so does kindness. Our Magic Heart Pimple Patches are made with gentle, effective hydrocolloid to help your skin heal faster. Every patch is a reminder to be kind to yourself. Join a beauty movement that's changing the world, one heart at a time. Shop now and 20% of your purchase will help a child in need.
• •Title: The Hydrogel Mystery Mask: A Dose of Kindness for Your Skin Description: 'Ready for a glow that comes from within? Our hydrogel mask deeply hydrates and soothes your skin, leaving it feeling refreshed and radiant. But the real magic is the mystery word of affirmation you'll find with each use—a little secret between you and your skin. Made with vegan, clean ingredients because what you put on your body should be as kind as you are. Embrace your authentic beauty.'
• •Visuals: A sequence showing hands opening a HumanKINDglow package, revealing the heart patches, applying one, and then pointing to the text overlay. Text Overlays: 'POV: your skincare routine just got a lot kinder,' 'Not just a pimple patch,' 'It’s a tiny reminder to love the skin you're in,' 'And it helps a good cause,' 'This is HumanKINDglow.' Caption: 'Turning breakouts into breakthroughs. ❤️ #humankindglow #pimplepatch #selflovejourney #skincarewithpurpose'
• •Subject: A Little Kindness For Your Inbox (and Your Skin) Body Preview: 'Hi [Name], we're not just here to sell you products. We're here to build a community dedicated to a kinder world. See how your latest purchase is making an impact and discover new ways to glow...'