Brand Tone

Feminine, Playful, Elegant, Timeless, Inspired, Creative, Approachable, Youthful, Authentic, Handcrafted

Brand Values

• •Quality Craftsmanship
• •Unique Design
• •Heritage & Evolution
• •Inspiration from Life & Culture
• •Affordable Luxury
• •Femininity

Best Practices

• •Embrace Feminine & Playful Language: Use words that evoke elegance, charm, fun, and delight. Think sparkle, whimsy, cherish, inspire, playful.
• •Highlight Danish Heritage & Craftsmanship: Consistently mention Danish design, Scandinavian simplicity, handmade, and the quality materials like Sterling silver and 18k gold. This reinforces authenticity and quality.
• •Speak to Individuality & Self-Expression: Encourage customers to tell their story, express their unique style, and mix and match. Use inclusive and empowering language.
• •Maintain Visual Consistency: Ensure that the language used in copy complements the visual style of the brand (elegant, clean, with pops of color and personality) across all platforms.
• •Stay Inspired and Authentic: Draw from the brand's core inspirations (nature, art, culture) in storytelling. Share the passion behind the designs and the family heritage to build a genuine connection.

Social Perception

Positive Regard for Quality and Design, Seen as Both Classic and Trendy, Valued for Uniqueness and Self-Expression, Trusted Danish Brand, Engaging and Inspirational

Copy Examples

• •Headline: Danish Design, Playfully Reimagined. Body: Discover Hultquist Copenhagen: Where timeless Scandinavian elegance meets a touch of modern whimsy. Handcrafted with love, designed to tell your story. #HultquistCPH #FeminineFlair
• •Headline: Your Daily Dose of Danish Sparkle. Body: Inspired by nature, art, and the vibrant spirit of Copenhagen. Our handmade jewelry, in Sterling silver and 18k gold, adds a unique, feminine touch to every moment. Find your new favorite. #ScandinavianJewelry #HandmadeLuxury
• •Headline: Mix, Match, Marvel. Body: Create a look that’s all you. Hultquist Copenhagen offers versatile pieces, from delicate pearls to colorful gemstones, perfect for layering and expressing your unique style. How will you wear yours? #StyleYourStory #DanishJewelry
• •Headline: Timeless Treasures, Modern Muse. Body: Since 1980, Hultquist Copenhagen has crafted jewelry that blends classic charm with contemporary energy. Experience the art of Danish design, handmade for the modern woman. #HeritageMeetsModern #AffordableLuxury
• •Headline: Simply Scandinavian, Uniquely You. Body: Embrace the beauty of clean lines and playful details. Our jewelry is an ode to feminine strength and individual expression, handcrafted to be cherished. Explore the collection. #HultquistDesign #FeminineDetails