Brand Tone

Authentic, passionate, refined, and insightful.

Brand Values

• •Craftsmanship & Quality
• •Authenticity & Heritage
• •Beauty & Aesthetics
• •Enrichment of Daily Life
• •Modern Relevance
• •Supporting Artisans

Best Practices

• •Don't just sell a product; sell its story and the values it embodies.
• •Highlight the artisan's skill, dedication, and the cultural importance of their craft.
• •Focus on enriching daily life through the use of handcrafted items.
• •Emphasize the connection between tradition and contemporary lifestyles.
• •Build trust by showcasing authenticity and passion for Japanese craftsmanship.

Social Perception

Cultural ambassador, associated with luxury and exclusivity, inspiring and educational.

Copy Examples

• •Each piece in our collection is more than an object; it's a story, a tradition, and an invitation to appreciate the art of thoughtful living.
• •Explore authentic, handcrafted pieces that bring enduring beauty to your everyday moments.
• •Discover fine crafts from around Japan, each with its own heritage and expression, illustrating the country's distinctive appreciation of beauty.
• •We are insightful concierges of Japanese craft, introducing you to special pieces and their stories.
• •Experience the beauty of Kogei: fine Japanese crafts rooted in tradition and designed for modern living.