Brand Tone

Reverent & Respectful, Serene & Peaceful, Inspirational & Connecting, Heartfelt & Purpose-driven, Appreciative & Sentimental

Brand Values

• •Spirituality & Faith
• •Connection & Belonging
• •Peace & Serenity
• •Beauty & Quality
• •Ethical Support & Cultural Preservation
• •Thoughtfulness & Purpose

Best Practices

• •Embrace Reverent Language: When discussing items related to faith or sacred sites, always use respectful, considered, and elevated language. Avoid overly casual or colloquial terms in these contexts.
• •Focus on "Feeling" and "Connection": Highlight how the products make the customer feel (peaceful, connected, serene) rather than just their physical attributes. Use evocative words that tap into spiritual and emotional aspirations.
• •Tell the Story: For items like the Palestinian crafts, share the narrative behind them – the artisans, the tradition, the impact of purchasing. This adds depth and aligns with the value of purpose.
• •Maintain Visual & Textual Harmony: Ensure the tone of the copy aligns with the visual aesthetic (which is generally serene and beautiful). The words should complement the images and videos.
• •Speak to "Yearning" and "Dreams": Acknowledge the deep longing many Muslims have for the Haramain. Position products as fulfilling a part of that dream or providing a comforting reminder.

Social Perception

Niche Audience Focus, Positive (based on limited data), Supportive of Palestine, Trust & Serenity, Limited Mainstream Visibility

Copy Examples

• •Bring the heart of the Haramain to your home. Our meticulously crafted Kaaba model is more than decor; it's a daily reminder of peace, prayer, and profound connection. A tangible piece of serenity for your sacred space.
• •Woven with heritage, crafted with heart. Discover our Falastine Collection, where each piece tells a story of resilience and artistry. Support Palestinian artisans and cherish a gift that gives back to its roots. From their hands to your home, with hope.
• •Hulm is where dreams of the Haramain become cherished realities. We curate gifts that whisper the serenity of Mecca and Medina, keeping your heart tethered to its spiritual home. Find your sentimental treasure today.
• •Unroll peace. Our Haramain-inspired prayer mats are designed to cradle you in comfort and connect you more deeply with every sujud. Feel the tranquility. #Hulm #SacredSpace #PrayerMat #IslamicGifts
• •New Whispers of the Haramain: Discover Our Latest Arrivals