Brand Tone

Welcoming and Friendly, Community-Oriented, Informal and Low Key, Active and Engaged, Traditional yet Accessible

Brand Values

• •Community
• •Family
• •Sailing and Seamanship
• •Volunteerism
• •Inclusivity
• •Historical Heritage

Best Practices

• •Emphasize "Welcoming" and "Family-Friendly": Use inclusive and inviting language. Highlight programs and facilities that appeal to families and individuals of all skill levels.
• •Showcase Community Spirit: Regularly feature member stories, volunteer efforts, and the camaraderie of the club. Use words like "community," "fellowship," "together," and "shared."
• •Maintain a "Low Key" and Approachable Voice: Avoid overly formal or exclusive language. Keep the tone conversational, friendly, and enthusiastic. Let the passion for sailing and community shine through naturally.
• •Highlight Activity and Engagement: Use active verbs and vibrant descriptions when talking about racing, sailing programs, and social events. Convey the energy and excitement of club life.
• •Balance Tradition with Modern Appeal: Acknowledge the club's rich history but frame it in a way that is relevant and appealing to contemporary audiences. Focus on how tradition enriches the current member experience.

Social Perception

Local Institution, Family-Focused Sailing Hub, Active Racing Club, Friendly and Unpretentious, Community Contributor, Valued for Amenities and Location

Copy Examples

• •Headline: Your Summer Adventure Starts at HYC! Body: Join the Hull Yacht Club family and discover the joy of sailing on Allerton Harbor. From our acclaimed junior sailing programs to friendly adult racing and relaxed social gatherings on the porch, there's something for everyone. Become part of a tradition since 1880 – where community, camaraderie, and the love of the sea come together. Learn more about membership at hullyc.org!
• •Headline: More Than a Club, It's a Community. Body: At Hull Yacht Club, we're powered by a spirit of volunteerism and good fellowship. Share your skills, make lifelong friends, and create lasting memories on and off the water. Whether you're a seasoned sailor or new to boating, you'll find a warm welcome here. Explore our events and programs at hullyc.org.
• •Headline: Catch the Wind, Join the Fun! HYC Junior Sailing. Body: Give your kids a summer they'll never forget! Hull Yacht Club's junior sailing programs offer expert instruction for ages 7-16 in a safe, fun, and supportive environment. From their first time in an Opti to advanced 420 racing, we build skills and confidence on the water. Sign up today and watch them sail into a new passion! Visit hullyc.org/junior-sailing.
• •Headline: Race, Relax, Repeat. That's the HYC Way. Body: Feel the thrill of Wednesday night races, cheer on our junior sailors, or simply unwind with friends on our iconic porch overlooking the harbor. Hull Yacht Club offers active one-design and PHRF racing, plus a vibrant social calendar. It's your go-to spot for summer fun and great company. Check out our race schedule and upcoming events at hullyc.org.
• •Headline: Drop Anchor at Your Home on the Harbor. Body: Looking for a welcoming, family-friendly yacht club with a rich history and an active present? Hull Yacht Club offers diverse membership options, from full boating access to social memberships. Enjoy our beautiful facilities, exciting events, and the best views in Hull. Discover why our members say "any day at HYC is a good day." Find your place at hullyc.org.