Brand Tone

passionate, celebratory, and educational, with a warm and personal voice, akin to a knowledgeable friend or caring teacher deeply invested in a child's development.

Brand Values

• •Curation and Quality
• •Fostering Positive Attributes (Kindness, Curiosity, Intelligence, Imagination, Bravery, Empathy)
• •Inclusivity and Representation
• •Community and Connection
• •Giving Back

Best Practices

• •Always connect the copy back to the brand's core mission. Instead of just saying "New book available," explain *why* this book was chosen —because it teaches kindness, celebrates curiosity, or features a strong, inspiring character.
• •Foster a sense of belonging by using inclusive words like "we," "our," and "the Hullabaloo Crew." Frame communications as a shared journey between the brand and its customers to raise thoughtful children.
• •Write with warmth, encouragement, and genuine enthusiasm. The tone should be accessible and personal, as if sharing a beloved book with a close friend. Avoid overly corporate or sterile marketing language.
• •Frame products within a narrative. Talk about the "experience" of unboxing, the "joy" of discovery, or the "important conversations" a book can start. Use customer testimonials as mini-stories that showcase the brand's impact.
• •Regularly and explicitly mention the six core values (Kindness, Curiosity, Intelligence, Imagination, Bravery, Empathy) in marketing copy. This reinforces the brand's unique value proposition and reminds customers that their purchase has a purpose.

Social Perception

The public and customer perception is overwhelmingly positive, centered on the quality of its curation, the beauty of its presentation, and its mission-driven approach. It is seen as a trusted curator, a premium gifting service, and a company with a heartfelt mission.

Copy Examples

• •"What does it mean to be brave? Our newest treasure, 'How to Be a Lion,' explores how true strength comes from kindness and being true to yourself. It ’s a story that fills our hearts, and we know it will fill yours too. Perfect for teaching our little ones about empathy and courage. Tap to add this gem to your library! #HullabalooBookCo #BraveryInBooks #ReadAloud"
• •"Join the Hullabaloo Crew! This Saturday, we're hosting a special 'Go Beyond the Book' story time event. We'll read a fantastic tale about curiosity and then dive into a hands-on craft activity inspired by the story. Let's make a ruckus about reading and creating together! Space is limited, so reserve your spot today. #CommunityReading #BrooklynParents #StoryTime"
• •"Build a library as unique as they are. At Hullabaloo, we find the stories that celebrate kindness, spark imagination, and honor diversity. Give the gift of a world filled with wonder. Shop our curated collections."
• •"A box of kindness, delivered. Hi from the Hullabaloo Crew! This month, we packed our Club Hullabaloo boxes with a story that reminds us all about the power of community. As parents, we believe books are more than just words on a page —they're tools for building kinder, more curious, and braver kids. We hope this month’s selection brings a special moment of connection to your family."
• •"The perfect gift isn't just an object, it's an experience. Our curated book boxes are thoughtfully packaged to create a moment of pure joy and discovery. Find unique, meaningful, and culturally relevant books for the amazing kids in your life. #KidsGiftIdeas #BookSubscriptionBox #InclusiveBooks"