Brand Tone

aspirational, serene, and sophisticated

Brand Values

• •Curated Quality
• •Aesthetic Minimalism
• •The Concept of "Home as a Sanctuary"
• •Intentional Living

Best Practices

• •Prioritize "Why" Over "What": Instead of just describing a product's features (what it is), focus on the feeling or purpose behind it (why it exists). Use words like "create," "inspire," "elevate," and "transform" to connect with the customer's aspirations.
• •Maintain a Minimalist Vocabulary": Use clear, concise, and elegant language. Avoid slang, overly complex sentences, or excessive exclamation points. Let the quality of the products and visuals do most of the talking.
• •Use Sensory Language": Evoke the sense of touch, sight, and calm. Use descriptive words like "soft-to-the-touch," "warm light," "smooth finish," and "gentle texture" to help the customer imagine the product in their own space.
• •Develop a Consistent Narrative Across Channels": Whether writing a product description, an Instagram caption, or an "About Us" page, ensure the core story—creating a personal sanctuary with timeless pieces—remains the central theme.
• •Engage with a Serene and Helpful Tone": When responding to customer comments or inquiries, maintain the brand's sophisticated and calm tone. Be helpful, polite, and personal, reinforcing the idea that Huis Van Mely is a thoughtful and customer-focused brand.

Social Perception

Huis Van Mely is perceived as a niche, high-end lifestyle brand. Customers and followers likely see it as a source of inspiration for minimalist and modern interior design. The brand is perceived as trustworthy and having a strong, clear aesthetic vision, appealing to design-conscious individuals who value quality pieces and the 'less is more' philosophy.

Copy Examples

• •Simple forms, timeless appeal. Our new ceramic vase is designed to be the quiet centerpiece of any room. A vessel for nature, a work of art on its own. Discover the collection via the link in our bio. #HuisVanMely #IntentionalHome
• •Your Home, Your Sanctuary. Explore curated pieces designed to bring tranquility and style to your space.
• •Inside: A First Look at The Essentials Collection
• •Woven from 100% pure linen, this throw is a study in texture and comfort. Its weight is perfect for any season, offering a gentle embrace during quiet moments. Designed for slow living, it adds a layer of understated elegance to your sofa or bed. An everyday luxury, made to last.
• •Tired of the clutter? At Huis Van Mely, we believe in thoughtful curation. We select timeless objects that elevate your home and simplify your life. Shop our collection of modern essentials and discover the art of intentional living.