Brand Tone

Accessible & Encouraging, Innovative & Tech-Focused, Professional & Quality-Conscious, Community-Oriented, Value-Driven

Brand Values

• •Integrity, Endeavor, Mission, Creation.
• •Innovation: Constantly striving to improve technology and product offerings.
• •Creativity: Empowering artists of all levels to express their ideas.
• •Sincerity/Customer Focus: Aiming to provide good products and support, and listening to user feedback.
• •Accessibility/Inclusivity: Bringing digital ink solutions to more people worldwide, regardless of background or career, by offering a range of products from entry-level to high-end.
• •Quality & Practicality: Delivering high-performance, practical, and fashionable digital ink solutions.

Best Practices

• •Emphasize Value and Accessibility: Always highlight how Huion provides high-quality, professional-level tools at an affordable price point, making digital art accessible to a broader audience.
• •Spotlight Innovation (Clearly and Simply): When mentioning technology like 'PenTech™' or specific features, explain the benefit to the user (e.g., 'for smoother strokes,' 'for lifelike drawing,' 'reduced parallax for better accuracy'). Avoid overly technical jargon without a clear user advantage.
• •Foster a Sense of Community and Empowerment: Use inclusive language. Encourage users on their creative journey, whether they are beginners or seasoned professionals. Reference the global community of Huion artists.
• •Maintain a Balance of Professionalism and Friendliness: The tone should be knowledgeable and trustworthy, reflecting the quality of the products, but also approachable and encouraging, especially for those new to digital art.
• •Be Solution-Oriented and Supportive: Frame products as solutions to artists' needs (e.g., portability, precision, affordability). Reinforce the availability of support and resources through Huion Europe.

Social Perception

Seen as a strong and more affordable alternative to Wacom, offering excellent value for money. Appreciated for innovation and improving technology with each product generation. Generally well-regarded for product quality, especially display quality and pen performance for the price. Has a growing and active user community.

Copy Examples

• •Headline: Unlock Your Creative Potential. Without Unlocking Your Savings. Body: Dive into the world of digital art with Huion. Our innovative tablets offer professional-grade features at prices that make creativity accessible to everyone. Experience the smooth, intuitive control of PenTech™ technology and bring your visions to life. The world is in your hands.
• •Headline: Precision Engineered. Artistically Inspired. The New Kamvas Pro Series. Body: Discover the next level of digital artistry. The latest Kamvas Pro displays feature stunning 2.5K/4K resolution, enhanced PenTech™ 4.0 for unparalleled accuracy, and a vibrant, true-to-life color gamut. Designed for professionals, loved by all creators. Create without limits.
• •Headline: Your Ideas, Seamlessly Realized. Huion Makes Digital Art Easy. Body: New to digital art? Huion is your perfect partner. Our tablets are designed for an intuitive, plug-and-play experience, compatible with all your favorite software. With battery-free pens and a supportive community, starting your creative journey has never been simpler.
• •Headline: More Than Just a Tablet. It’s a Huion. Body: Join millions of artists worldwide who trust Huion for its commitment to innovation, quality, and value. From your first sketch to your masterpiece, we provide the tools and support to elevate your art. Explore our range and find the perfect Huion for you.
• •Headline: Feel the Difference. Create with Confidence. Body: Experience the natural feel of pen on paper with Huion's advanced PenTech™ technology and anti-glare, full-laminated screens. Enjoy superior pressure sensitivity and tilt recognition for flawless strokes every time. At Huion Europe, we back our innovative products with dedicated support, ensuring your creative flow is never interrupted.