Brand Tone

Friendly, Personal, Helpful, and Trustworthy.

Brand Values

• •Customer Focus & Service: The dedication to fast, personal, and helpful customer service is a core value. Marit states she started the business out of love and still works from that principle, going far in providing service.
• •Safety & Quality: Ensuring products, especially those for babies, are safe (independently tested and certified) and of high quality is paramount.
• •Creativity & DIY Enablement: The business empowers customers to create their own items by providing a wide array of supplies and support.
• •Passion & Personal Touch: The owner's genuine passion for her products and business shines through and is a key differentiator. She describes the business as her 'baby' and her work as her hobby.
• •Transparency: Openness about being a one-person operation and direct communication from the owner.

Best Practices

• •Always Use a Personal and Approachable Voice: Write as if you're talking to a friend. Use "I" (referring to Marit, the owner) when appropriate to maintain the personal connection. Avoid overly formal or corporate language.
• •Emphasize Helpfulness and Support: Regularly include offers to help, answer questions, and provide guidance. Make it easy for customers to reach out, and highlight the quick response times (especially via WhatsApp).
• •Consistently Highlight Safety and Quality: For every relevant product, reiterate the safety certifications and quality of materials, especially for items intended for babies and children. This builds and maintains trust.
• •Show Genuine Passion: Let Marit's enthusiasm for the products, creativity, and the business itself come through in the copy. Share the story behind designs or the joy of seeing customer creations.
• •Maintain Transparency: Be open about the nature of the business (e.g., one-person operation where applicable, like in the "About Me" or when explaining response times). This fosters a sense of connection and understanding.

Social Perception

Hugs & Things is overwhelmingly perceived positively by its customers. Customers trust the brand due to the quality and safety of its products (especially the certified silicone beads) and the reliable service. The direct involvement of the owner, Marit, makes the brand feel personal and approachable, rather than a faceless company. This is a significant aspect of their positive perception. Known for fast shipping and consistent service. Seen as a key supplier for those making items like pacifier cords, teething rings, and keychains, offering a great selection and unique items. Supportive of Small Businesses. There is very little to no negative perception found in the online search. The brand has cultivated a loyal customer base that appreciates the personal service and product quality.

Copy Examples

• •Instagram Post (New Bead Collection): "Hello, lovely creators! ✨ Marit here, and I'm SO excited to share our brand new collection of [Bead Type] beads! Each one is, as always, independently certified safe for your precious little ones. I personally picked these colours thinking of all the beautiful things you'll make! Can't wait to see your creations. Have a question or need some inspiration? Just send me a DM – I'm always happy to help! Link in bio to shop. #HugsAndThings #SiliconeBeads #DIYCrafts #SafeForBaby #NewArrival"
• •Facebook Ad (Targeting New Mums/Gift Givers): "Looking for that perfect, personal touch for a new baby gift? Or perhaps a fun DIY project? At Hugs & Things, I (Marit!) offer a huge range of beautiful, certified safe silicone beads and supplies to create unique pacifier cords, teething toys, and more. Fast shipping and I'm always here to answer your questions via WhatsApp for a quick reply! Let's make something special together. Visit hugs-and-things.nl today! #BabyGifts #DIYBaby #CreativeMums #ShopSmallNL #HugsAndThingsLove"
• •Website Banner (Highlighting Service): "Your creations matter to us! Here at Hugs & Things, Marit is dedicated to providing you with top-quality, certified safe beads and the friendliest service. Got a question while you're browsing? Don't hesitate to ping me on WhatsApp – I love helping you bring your ideas to life! Happy crafting! [Link to Contact Page/WhatsApp]"
• •Email Newsletter Snippet (Promoting a DIY Kit): "Hi [Customer Name], Marit here from Hugs & Things! Just wanted to share our latest DIY Keychain Kit – it's packed with everything you need to make a gorgeous accessory (and yes, all silicone parts are safety certified!). I've even put together a little video tutorial to guide you. It’s a perfect weekend project or a thoughtful handmade gift! Check it out here: [Link]. Happy crafting! P.S. If you get stuck, you know where to find me for help!"
• •Product Description (for an Exclusive Bead): "Meet our exclusive 'Little Bear' 3D bead, designed right here at Hugs & Things by me, Marit! Crafted from 100% food-grade silicone, it's independently tested and certified safe for your peace of mind – perfect for teething rings or cute pacifier clips. I put a lot of love into this design, hoping it brings a smile to your face and a special touch to your handmade treasures. Dimensions: [X]mm. Questions about how to use it? Just ask! #ExclusiveDesign #SiliconeBeads #SafeTeething #HandmadeWithLove #HugsAndThingsOriginal"