Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Caring and Trustworthy, Community-Focused, Informative yet Simple

Brand Values

• •Natural and Healthy
• •Quality
• •Family and Love for Pets
• •Transparency
• •Customer Satisfaction & Community

Best Practices

• •Always Write with the "Dog Lover" in Mind: Emphasize the joy, companionship, and well-being of dogs. Use language that resonates with devoted pet owners.
• •Keep it Personal and Relatable: Continue to share Hugo's story and involve the community. Use "we" and "our" to reinforce the family-run aspect.
• •Stay Positive and Enthusiastic: Let the passion for dogs and quality treats shine through. Use upbeat language and positive framing.
• •Be Clear and Transparent: When talking about ingredients or benefits, use simple, easy-to-understand language. Avoid jargon and clearly state the natural qualities of the products.
• •Encourage Interaction and Build Community: Ask questions, run polls, feature customer content, and respond to comments in a friendly and engaging manner across all platforms.

Social Perception

Positive, Trusted Source for Natural Treats, Engaging and Relatable, Part of a Growing Market

Copy Examples

• •Instagram Post (Image of a happy dog with a treat): "Fueling tail wags and happy dances, one natural treat at a time! 🐾 Our boy Hugo gives these [Treat Name] two paws up – what does your furry best friend think? Share a pic with #HugosHappyTails!"
• •Facebook Ad (Carousel of different treats): "Treat time just got a whole lot healthier (and tastier!). 🥰 At Hugo's Treats, we're a family of dog lovers passionate about giving our pups the best. That means 100% natural, UK-sourced goodies, made with love. Spoil your furry family member today!"
• •Website Banner (Homepage): "Welcome to Hugo's Treats! Deliciously Natural. Doggone Irresistible. Shop our range of wholesome goodies, inspired by our own Sprocker, Hugo!"
• •TikTok Video Caption (Video of packing an order with a personal touch): "Packing up some paw-some happiness! 🐶✨ Every order from Hugo's Treats is sent with love, from our family to yours. We know your pup will be doing zoomies for these!"
• •Email Newsletter Subject: "🐾 Hugo's Top Picks for a Happy, Healthy Pup This Month! 🐾 Body Snippet: Hey [Customer Name], Hugo's been busy taste-testing (tough job, right? 😉) and we've got some exciting treats and tips to share with our favourite two-legged and four-legged friends this month!"