Brand Tone

Caring, Joyful, and Reassuring

Brand Values

• •Safety and Quality
• •Sustainability and Environmental Responsibility
• •Creativity and Art
• •Practicality for Families

Best Practices

• •Lead with Safety and Sustainability: Always connect the product's features back to the core values of safety for the child and care for the planet. Use phrases like "peace of mind for parents," "safe for delicate skin," and "a choice for their future".
• •Use Joyful and Evocative Language: Employ whimsical, positive, and playful words. Terms like "cheerful," "magical," "wonderland," and "joyful yippee" reinforce the brand's personality and appeal to both parents and children.
• •Highlight the Artist Collaboration: Mentioning the artists by name adds a layer of authenticity and artistry. Frame the rugs not just as products, but as "art for the floor" that inspires creativity.
• •Emphasize Practical Benefits: While the design is inspirational, the practical aspects are key selling points for parents. Always include functional benefits like "machine washable," "non-slip backing," and "durable for high-traffic areas".
• •Maintain a Reassuring and Knowledgeable Tone: Whether discussing the 40-year family history in textiles or the specifics of OEKO-TEX® certification, the tone should be confident and expert without being overly technical. This builds trust and justifies the premium positioning of the brand.

Social Perception

Hueppi is perceived as a trustworthy, premium brand, highly valued for its high-quality, eco-friendly, and artfully designed products for children, backed by strong safety commitments and positive customer feedback.

Copy Examples

• •Headline: Where little feet can wander safely. Body: From the living room floor to the wilds of the savanna, all in the blink of an eye. Our Tails and Trails Safari Rug is more than just a soft place to land—it's a world of imagination. Woven from recycled materials and certified non-toxic, it's the guilt-free foundation for endless adventure. #HueppiKids #SustainablePlay #KidsRoomInspo
• •Headline: Happy hues for a healthier home. Body: Artfully designed, sustainably made. Discover our machine-washable play rugs—crafted from recycled fibers and free from harmful chemicals. Because a playful home should also be a safe one.
• •Title: Spell the Fun Alphabet Rug – Learn & Play, The Safe Way Description: A is for Adventure! B is for Bright! C is for Creative! Our Spell the Fun rug is the perfect companion for learning and play. Certified by OEKO-TEX®, you can rest easy knowing your little scholar is playing on a surface free from toxins. And when the lesson is over? Simply pop it in the wash. Learning has never been this clean or colorful.
• •Headline: Messes happen. Memories are made. We've got you covered. Body: Let them be little. Let them be messy. Hueppi's machine-washable rugs are designed for real family life. Non-toxic, hypoallergenic, and non-slip for your peace of mind. Click to explore designs that bring joy and imagination to any room (and make cleanup a breeze!).
• •Subject: Welcome! A happier, cleaner playroom is just a click away. Body: Hi there, and welcome to the Hueppi family! We believe your child’s playroom should be a magical space that’s also safe for their health and the planet. That's why we craft every rug from recycled materials, ensuring they're non-toxic, beautiful, and yes—100% machine washable. As a thank you for joining us, enjoy 10% off your first order with code: WELCOME10.