Brand Tone

Playful & Fun, Friendly & Approachable, Relaxed & Calming, Encouraging & Supportive, Creative & Inspiring

Brand Values

• •Creativity & Self-Expression
• •Accessibility (for beginners)
• •Well-being & Relaxation
• •Community & Connection
• •Joy & Fun
• •Innovation

Best Practices

• •Emphasize "Fun" and "Play": Use vibrant, energetic language. Incorporate words like "joy," "play," "fun," "create," and "explore." The name "Hueplay" itself sets this tone.
• •Be Welcoming and Encouraging: Always reassure potential customers that no prior experience is necessary. Highlight the supportive and friendly nature of the instructors and the environment. Use phrases like "everyone welcome," "easy to learn," "we'll guide you."
• •Focus on the Experience and Outcome: Describe the feeling of relaxation, accomplishment, and the joy of creating something unique. Showcase the beautiful items customers can make and take home.
• •Use Visual Language: Reflect the colorful and textural nature of the crafts in your descriptions. Words like "vibrant," "colorful," "textured," "cozy," and "glowing" can enhance the copy.
• •Maintain a Friendly, Conversational Style: Use contractions (e.g., "it's," "you'll"), ask questions, and use emojis where appropriate (especially on social media) to create a relatable and approachable voice. Avoid overly formal or technical jargon.

Social Perception

A Go-To Place for Unique Craft Experiences, Great for Beginners & Hobbyists, Ideal for Social Outings, Therapeutic and De-stressing, Positive Customer Service, Good Value

Copy Examples

• •Headline: Unleash Your Inner Artist – No Experience Needed! Body: Dive into a world of color and texture at Hueplay Studio! Whether it's the viral rug tufting trend or calming punch needle, our friendly guides make creating your masterpiece fun and easy. Book your escape today! Call to Action: Find Your Workshop!
• •Headline: Stress Less, Create More. ✨ Body: Need a break from the hustle? Hueplay Studio is your cozy sanctuary for art and relaxation. Get lost in the joy of making something beautiful with your own hands. From glow-in-the-dark painting to soothing art jams, find your calm with us. Call to Action: Discover Our Workshops.
• •Headline: Your Next Fun Outing? Sorted! 🎉 Body: Looking for a unique date idea or a fun activity with friends? Hueplay Studio offers creative workshops like rug tufting, punch needle, and more! Laugh, create, and make memories together. Call to Action: Book a Session for Your Crew!
• •Headline: From Blank Canvas to Wow! You Made That. Body: At Hueplay Studio, we provide the tools, the guidance, and the good vibes. You bring the imagination! Create stunning punch needle coasters, vibrant tufted rugs, or unique art pieces. Perfect for all skill levels. Call to Action: Start Creating Today!
• •Headline: Glow Up Your Creativity! 🎨🌌 Body: Experience Singapore's first Glow-in-the-Dark Painting Workshop! Watch your art come alive under UV light in a mesmerizing session. It's fun, it's unique, and it's waiting for you at Hueplay Studio. Call to Action: Book Your Glow Session!