Brand Tone

Empowering & Confident, Knowledgeable & Scientific, Inclusive & Celebratory, Authentic & Trustworthy, Approachable Luxury

Brand Values

• •Inclusivity
• •Science-Driven Innovation
• •Quality & Efficacy
• •Empowerment
• •Conscious Beauty
• •Authenticity
• •Community Focus

Best Practices

• •Always Center the "Why": Remind the audience of Hue Noir's origin story and mission – to provide high-quality, science-backed makeup for nuanced skin tones, born from the founder's own experiences. This reinforces authenticity and purpose.
• •Speak from Expertise, but with Warmth: Leverage Paula Hayes's chemist background by using terms that convey scientific rigor ("formulated," "innovative," "meticulously crafted"), but balance it with empowering, inclusive, and understanding language that resonates with the customer's desire to feel seen and beautiful.
• •Emphasize "For Us, By Us" Sensibility (Authentically): Highlight that the products are created by someone who intimately understands the challenges and desires of women of color seeking the right makeup. This builds trust and a strong connection. Use language like "thoughtfully crafted by those who genuinely understand and celebrate your unique beauty."
• •Focus on Benefits Beyond Color: While the diverse shade range is a key selling point, also consistently communicate the skin-nourishing benefits, hypoallergenic, non-comedogenic, and cruelty-free aspects. This aligns with the "Conscious Beauty, Confidently Worn" value.
• •Maintain a Tone of Celebration and Empowerment: Every piece of copy should uplift and affirm the beauty of diverse skin tones. Use positive, confident, and celebratory language. Avoid language that implies "fixing" flaws and instead focus on enhancing natural beauty and self-expression. Use hashtags and phrases like #CelebrateYourHue, #BeautyInColor.

Social Perception

Problem-Solver for Underserved Consumers, High-Quality Formulas, Trust in the Founder's Expertise, Appreciation for Inclusivity, Black-Owned and Woman-Owned Champion, Accessible Luxury

Copy Examples

• •Headline: Science-Backed Hues. Uniquely You. Body: "Tired of 'close enough'? At Hue Noir, our founder, a chemist, meticulously crafts each formula for your distinct skin tone. Discover makeup that’s not just made *for* you, but *by* someone who gets it. #HueNoirScience #BeautyInEveryShade"
• •Headline: Your Shade. Your Story. Your Radiance. Body: "Celebrate the skin you're in with [Product Name]. Formulated with nourishing ingredients and rich pigments, it’s more than makeup – it’s an affirmation of your unique beauty. Shine confidently. #HueNoir #CelebrateYourHue #ConsciousBeauty"
• •Headline: Beyond the Shade Range: The Chemistry of Confidence. Body: "Finding your perfect match is a science. Our True Hues Flawless Finish Foundation, available in 25 expertly calibrated shades, offers lightweight, long-lasting coverage that cares for your skin. Experience the Hue Noir difference. #InclusiveBeauty #FoundationExperts #SkinFirst"
• •Headline: Empowerment, Bottled. (Or Potted. Or Tubed.) Body: "From our lab to your makeup bag, every Hue Noir product is a testament to our belief: everyone deserves to feel extraordinary. We blend cutting-edge science with a passion for true color. What will you create today? #HueNoirBeauty #EmpoweredByHue #MakeupThatCares"
• •Headline: Finally. Makeup That Understands Your Undertones. Body: "No more compromises. Hue Noir was born from a need for true-to-hue cosmetics for multicultural skin. Our [Product Name] delivers vibrant color and a flawless finish, because you deserve a perfect match. Explore your hue. #RealShadesRealBeauty #PaulaHayesFormulated #HueLove"