Brand Tone

Aspirational and Empowering, Trendy and Fashion-Forward, Accessible and Inclusive, Confident and Modern

Brand Values

• •Quality and Authenticity
• •Customer Focus and Empowerment
• •Innovation and Progressiveness
• •Sustainability and Ethical Responsibility
• •Diversity and Inclusivity
• •Accessibility and Convenience

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., aspirational, empowering, trendy, accessible), lists 'do's and don'ts' for language, and includes examples of on-brand copy. This ensures everyone creating content is aligned.
• •Focus on 'You, the Customer': Consistently use language that speaks directly to the customer ('you,' 'your mission'), empowering them and making them the hero of the brand story, as seen in Hudson Store's existing copy ('We believe in you. You are the change-maker').
• •Infuse Values into Messaging: Naturally weave in brand values like sustainability ('eco-friendly packaging,' 'protecting the environment'), quality ('best brands,' 'durability'), and innovation ('ahead of the curve,' 'modern styles') into product descriptions, social media posts, and campaigns.
• •Stay Current but Authentic: While reflecting trends ('latest styles,' 'new aesthetics'), ensure the language remains authentic to the brand's core identity and doesn't just chase fleeting slang or fads that might not resonate with the broader target audience or feel forced.
• •Maintain Consistency Across All Channels: Ensure the brand tone is consistent across the website, social media platforms, email marketing, advertising, and even in-store communications. Regular audits of content can help maintain this consistency.

Social Perception

A Leading Retailer, Trendy and Current, Reliable and Established, Increasingly Eco-Conscious, Youthful and Dynamic

Copy Examples

• •Headline: Step Into Your Power. Body: The world is your runway. The game is yours to win. Hudson Store brings you the iconic styles and performance gear to make your mark. Shop the latest from Nike, Tommy Hilfiger, and more – because you're not just following trends, you're setting them. #HudsonStore #EmpowerYourMission
• •Headline: Always Ahead. Always You. Body: Don't just keep up. Lead the way. At Hudson Store, discover curated collections from the brands that define tomorrow's style. From street-style essentials to peak performance wear, find what moves you. #HudsonStore #AheadOfTheCurve #FashionForward
• •Headline: Your Style. Your Story. Sustainably Told. Body: Look good, feel good, do good. Hudson Store offers the latest in fashion and sportswear, with a commitment to eco-friendly practices. Because making a statement shouldn't cost the Earth. Explore brands that share your values. #HudsonStore #SustainableStyle #ConsciousFashion
• •Headline: The Brands You Love, All In One Place. Effortlessly. Body: Why search when you can discover? Hudson Store is your destination for the best in sports and fashion. Quality, variety, and the latest drops – delivered to your door or waiting for you in-store. Making your style journey seamless. #HudsonStore #TopBrands #EffortlessStyle
• •Headline: For the Go-Getters. The Dreamers. The Doers. Body: Life’s too short for boring clothes. Fuel your ambition with looks that match your drive. Hudson Store equips you with fashion and sportswear that’s as dynamic and versatile as you are. What are you conquering today? #HudsonStore #GoGetter #LiveDynamically