Brand Tone

Elegant & Sophisticated, Timeless & Classic, Curated & Discerning, Welcoming & Gracious, Authentic & Simple, Playful & Witty (in collaborations/founder personality)

Brand Values

• •Quality & Craftsmanship
• •Beauty & Aesthetics
• •Practicality & Functionality
• •Gracious Entertaining
• •Curation & Edit
• •Authenticity & Simplicity
• •Passion & Personal Touch

Best Practices

• •Embrace 'Timeless & Curated': Consistently use language that emphasizes enduring style over trends and the careful selection behind each product. Words like 'classic,' 'enduring,' 'thoughtfully selected,' and 'edited collection' reinforce this.
• •Balance Elegance with Practicality: While the tone is sophisticated, always ground it in the usability and practicality of the items. Highlight how beautiful pieces can enhance everyday life and entertaining, not just be for display. 'Beautifully functional' could be a guiding principle.
• •Speak the Language of 'Gracious Living': Infuse copy with warmth and an inviting feel. Focus on the joy of hosting, creating comfortable spaces, and the art of thoughtful gifting. Use words like 'gather,' 'celebrate,' 'welcome,' and 'cherish.'
• •Highlight Authenticity and Craftsmanship: Where applicable, tell the story behind the products—their origin, materials, or the artisans involved. This adds depth and reinforces the value of quality and authenticity. 'Handcrafted,' 'artisanal,' 'genuine materials' are good descriptors.
• •Maintain Visual and Verbal Harmony: Ensure that the tone of the copy always aligns with the brand's clean, elegant, and often 'California-inspired' visual aesthetic. The words should feel like a natural extension of the images seen on the website and social media.

Social Perception

High-Quality and Upscale, Stylish & Tasteful, Inspirational for Home & Entertaining, A Destination for Unique Finds & Gifts, Associated with a 'California Lifestyle', Positive In-Store Experience, Reputable (with a minor flag)

Copy Examples

• •Headline (Website Banner for New Collection): 'Timeless Gatherings Begin Here. Discover Our New Entertaining Essentials.'
• •Instagram Caption (Product Feature - Linen Napkins): 'Effortless elegance, every day. Our signature linen napkins, handcrafted for softness and designed for life’s most cherished moments. Available in a spectrum of curated hues. #HudsonGraceHome #GraciousLiving #TableLinens'
• •Email Subject Line (Sale Promotion): 'Curated Finds for a Beautiful Home | Limited-Time Offer Inside.'
• •Product Description Snippet (Vintage Silver Piece): 'A whisper of history, a statement of style. This unique vintage silver tray, sourced with a discerning eye, brings authentic charm and timeless sophistication to your serving collection. Perfect for making any occasion feel special.'
• •Facebook Ad Copy (Brand Awareness): 'At Hudson Grace, we believe in the beauty of simplicity and the joy of entertaining. Explore our collection of modern classics and handcrafted treasures, designed to make your house a home. Visit us in-store or online at hudsongracesf.com.'