Brand Tone

Caring & Empathetic, Stylish & Fashion-Forward, Practical & Solution-Oriented, Proud & Passionate, Approachable & Friendly

Brand Values

• •Quality & Durability
• •Style & Design
• •Practicality & Convenience
• •Family & Personal Touch
• •Resilience & Purpose

Best Practices

• •Embrace the Founder's Story: Weave elements of Jen's journey and the "why" behind Hudoma into your storytelling. This adds authenticity and an empathetic layer that resonates with parents.
• •Balance Style with Practicality: Always highlight both the fashion-forward design elements (e.g., "New York inspired," "luxury textures") and the tangible benefits for parents (e.g., "hands-free warmth," "never lose a glove," "easy to attach").
• •Use Warm, Encouraging, and Relatable Language: Address parents directly, acknowledging their challenges and offering Hudoma as a supportive solution. Use words like "cosy," "comfort," "juggle," "handle it."
• •Showcase Social Proof: Leverage the awards and positive customer testimonials in your copy. Phrases like "award-winning," "loved by parents," or direct quotes can be very powerful.
• •Maintain a Consistent Visual and Verbal Aesthetic: Ensure that the language used in copy aligns with the clean, stylish, and modern imagery presented on the website and social media. This creates a cohesive and recognizable brand identity.

Social Perception

Highly Positive, Trusted, Innovative & Essential, Gift-Worthy

Copy Examples

• •Headline: Keep Your Hands Toasty & Your Style Hot on Every Stroll. Body: Juggling parenthood is a marathon, especially in the chill. Hudoma pram gloves are here to wrap your hands in luxurious warmth, so you can focus on the precious moments. Effortlessly stylish, incredibly practical – because you deserve comfort that doesn’t compromise on design. Say goodbye to lost gloves and hello to cosy adventures!
• •Social Media Post: Winter walks just got a chic upgrade! ✨ Our award-winning pram gloves are designed by a mum, for mums (and dads!). We know the struggle of cold hands while tending to your little one. That's why we created Hudoma – to bring you warmth, style, and one less thing to worry about. What colour will you be rocking this season? #HudomaBaby #PramStyle #WinterEssentials #ParentingHacks #StylishMums
• •Product Description Snippet: More than just pram gloves, they're your winter companions. Crafted with a water-resistant shell and the softest faux-fur lining, Hudoma gloves attach in seconds and stay put. From park dashes to city explorations, experience the perfect blend of New York-inspired design and parent-approved practicality. Handle anything, beautifully.
• •Email Subject: A Little Luxury for Your Everyday Adventures (and Warm Hands!) Email Body: We get it. Life as a parent is busy, and those little comforts can make all the difference. Inspired by a personal journey of resilience and a passion for stylish solutions, Hudoma pram gloves were born. Treat yourself (or a fellow parent) to the award-winning warmth and chic design that’s making winter strolls a breeze.
• •Ad Copy (Short & Punchy): Cold Hands? Pram Life Just Got Warmer & More Stylish. Hudoma Gloves: Award-Winning Comfort. Shop Now!