Brand Tone

Modern & Fresh, Personalized & Caring, Quality-Conscious, Aspirational & Aesthetically Pleasing, Approachable & Creative

Brand Values

• •Personalization
• •Handmade Quality/Craftsmanship
• •Customer Focus
• •Quality Materials
• •Modern Design

Best Practices

• •Always Emphasize Personalization: Continuously highlight the "made-to-measure," "custom," and "personalized" aspects of the products to reinforce this core value.
• •Showcase Quality & Origin: Regularly mention "Handmade in Spain," "100% cotton," or other quality material details to build trust and underscore the craftsmanship.
• •Use Warm & Inviting Language: Adopt a tone that is approachable and speaks directly to the customer's desire for a beautiful and comfortable home (e.g., "your style," "your home," "create your perfect space").
• •Maintain a Modern & Fresh Vocabulary: Use contemporary language and highlight "innovative designs" and "latest trends" to appeal to a style-conscious audience.
• •Visual Storytelling Alignment: Ensure that the copy complements the clean, bright, and aesthetically pleasing visuals used on Instagram and the website, creating a cohesive brand experience. The words should evoke the same feeling as the images.

Social Perception

As a New Brand, Focus on Customization, Spanish Origin, Aesthetic Appeal

Copy Examples

• •Dine in style, uniquely yours. ✨ Our new collection of stain-resistant tablecloths, handcrafted in Spain from 100% cotton, is here to transform your meals. Custom-made to fit your table, designed to fit your life. Explore the collection – link in bio! #HucaHome #HandmadeHome #PersonalizedDecor #SpanishDesign #TableStyling
• •Create your perfect cozy corner! 🛋️ Our new pallet cushions are designed for comfort and style, made-to-measure just for you. Crafted with care in Spain. What will you create? Shop now and personalize your space! [Link] #HucaHomeStyle #CustomComfort #OutdoorLiving #IndoorStyle #MadeInSpain
• •Your Home, Beautifully Unique. ✨ Discover handcrafted, personalized textiles from HUCA HOME. Made in Spain with 100% cotton and innovative designs to perfectly match your style. #HucaHome #HomeTextiles #PersonalizedForYou
• •Gather around a table that tells your story. Our resin-coated, stain-resistant tablecloths are more than just a covering; they're a centerpiece, handmade with passion in Spain. Choose your size, and let us craft a piece that’s perfectly ‘you’. Made with premium 100% cotton for lasting beauty and effortless care, indoors or out. #CustomMade #SpanishCraftsmanship #HucaHomeDetails
• •Unleash your inner designer! ✂️ Did you know you can get our signature HUCA HOME fabrics by the cut? Perfect for your unique DIY projects – from custom curtains to one-of-a-kind throw pillows. Quality Spanish textiles, ready for your creative touch! Explore our fabric selection today. [Link] #DIYHomeDecor #HucaFabrics #CreativeLiving #HomeProjects