Brand Tone

Informative, facilitative, local-focused, modern, tech-savvy, promotional, engaging, topical, professional, expert, authoritative, solutions-oriented, helpful, resourceful, enabling, supportive, forward-thinking, locally connected, and passionate (for Malta)

Brand Values

• •Connectivity: Linking local Maltese businesses with a global audience, especially Asian tourists.
• •Digitalization & Innovation: Providing modern tech solutions (SuperApps, digital payments, H5 websites) for merchants.
• •Merchant Empowerment: Helping local businesses increase visibility, streamline operations, and access new markets.
• •Accessibility: Making it easy for users to discover and engage with Maltese offerings.
• •Local Promotion: Highlighting the best of Malta's hospitality, culture, and experiences.
• •Transparency: Mentioned in the context of pricing for merchants.
• •Expertise, Efficiency, Client Success (related to B2B tech consulting)

Best Practices

• •Speak to Dual Audiences Clearly: Segment messaging where appropriate. When addressing merchants, focus on benefits like increased visibility, new customer acquisition (especially Asian markets), and ease of digitalization. For tourists/users, emphasize discovery, convenience, authentic experiences, and ease of use.
• •Emphasize "Malta Focus" with a "Global Reach": Consistently highlight the local Maltese context – its culture, businesses, and unique offerings – while also underscoring the platform's ability to connect these to a wider, international audience, including specific markets like Asia.
• •Highlight Tech & Innovation Appropriately: Talk about SuperApp integration, digital payments, and online directories in a way that showcases modernity and convenience without being overly technical for the general user. Focus on the benefits of the technology.
• •Maintain a Helpful & Resourceful Voice: Whether it's a directory listing, a blog post, or a service description, the tone should be helpful, guiding, and informative, positioning HubpyMalta as a go-to resource for all things Malta.
• •Use Engaging & Evocative Language for Tourism Aspects: When describing Maltese experiences, food, or sights, use language that is inviting, vivid, and inspires exploration, leveraging the YouTube channel's visual content style.

Social Perception

For Merchants: aims to be perceived as a valuable partner for growth, offering access to new customer segments (especially Asian tourists) and modern digital tools to improve their business. The offer of free registration for merchants could be attractive. For Consumers/Tourists: Perceived as a helpful directory and guide to experiencing Malta, from finding restaurants and cultural experiences to potentially managing payments. The SuperApp integration and focus on Asian markets suggest a tailored approach for specific tourist demographics. For B2B Tech Clients (via Hubpy.co): Perceived as an expert and reliable HubSpot and RevOps consultancy, guided by the expertise of its founder. The blog content on diverse topics (real estate, EV market, co-working) positions HubpyMalta as a broader information portal, potentially enhancing its SEO and authority.

Copy Examples

• •Headline: Discover Malta, Effortlessly. Your Guide to the Island's Best, All in One App. Body: From hidden culinary gems in Valletta to unique Gozo experiences, HubpyMalta connects you to the heart of the Mediterranean. Explore, book, and pay seamlessly.
• •Headline (for Merchants): Reach More Customers. Go Digital with HubpyMalta. Body: Join Malta's growing network of smart merchants. We connect you to local explorers and Asian tourists through our easy-to-use platform and SuperApp integrations. Boost your visibility today!
• •Headline: Taste Malta. Live Malta. Love Malta. Body: Your adventure starts here. HubpyMalta is your curated guide to authentic Maltese food, vibrant culture, and unforgettable sights. What will you explore first?
• •Headline (for Hubpy Wallet): Travel Malta Smarter. Pay Simpler with Hubpy Wallet. Body: Enjoy your Maltese journey with hassle-free payments. Our secure e-wallet makes exploring and shopping easier than ever. Link up and live like a local!
• •Headline: Malta's Charm, Digitally Enhanced. Body: HubpyMalta helps local businesses thrive by bringing them into the digital age, connecting them with visitors worldwide. Supporting local, powered by tech.