Brand Tone

Warm, supportive, sophisticated, and celebratory, balancing a personal, small-business feel with professional high-end service.

Brand Values

• •Supporting Local
• •Community & Connection
• •Quality & Curation
• •Thoughtful Gifting

Best Practices

• •Lead with the "Why": Always connect the products back to the core mission of supporting local artisans. Whether in a product description or a social media post, mentioning the origin or the maker adds depth and reinforces brand values.
• •Use Warm and Evocative Language: Employ words like "heartfelt," "handcrafted," "celebrate," "connect," and "discover." This creates an emotional connection and elevates the act of gift-giving beyond a simple transaction.
• •Maintain a Consistent Visual Identity: Ensure that all photography and graphics align with the warm, sophisticated, and clean aesthetic seen on the website and Instagram. High-quality imagery is crucial for a brand focused on premium products.
• •Tell Stories, Don't Just List Products: In every piece of copy, find an opportunity to tell a small story. This could be about the person who made the product, the region it comes from, or the perfect occasion for the gift box.
• •Engage as a Community Hub: In social media interactions, maintain a friendly, personal, and supportive tone. When featuring partner businesses, tag them and encourage followers to check out their individual pages, acting as a true "hub" for the "hive."

Social Perception

Perceived as a high-quality, trustworthy source for unique gifts that support a good cause. Customers appreciate the focus on local businesses and the beautiful presentation of the gift boxes. The brand is seen as an ideal choice for thoughtful personal and corporate gifting.

Copy Examples

• •Welcome to the Hive! We are so excited to introduce our newest partner, [Artisan Brand Name]. Based in the beautiful [Region of Australia], they craft the most incredible [Product Name] using traditional methods and locally sourced ingredients. Every [Product Name] in our [Gift Box Name] box tells a story of passion and craftsmanship. Swipe to see their magic up close! #SupportLocalAustralia #AustralianMade #ArtisanGifts #HubnHive
• •Celebrate a promotion, a milestone, or just because. Our curated gift boxes bring together the best of local Australian artisans, making any occasion special. The art of thoughtful gifting, simplified.
• •Indulge their inner foodie with a collection of the finest gourmet treats Australia has to offer. From hand-churned butterscotch from the Yarra Valley to savory chutneys from the Adelaide Hills, this hamper is a delicious journey through our diverse culinary landscape. Each item is lovingly made by a small business, so you're not just giving a gift, you're supporting a dream.
• •Looking for corporate gifts that leave a lasting impression? Show your clients and team you care with a gift that gives back. Hub n Hive’s curated hampers feature premium, artisanal products from small businesses across Australia. Meaningful gifts, effortlessly organised. Enquire about our corporate packages today.
• •A little box of local love for your new hire.