Brand Tone

Traditional and Authentic, Quality-Conscious and Trustworthy, Community-Oriented and Friendly, Proud and Confident, Helpful and Service-Oriented

Brand Values

• •Quality
• •Tradition & Craftsmanship
• •Regionality
• •Customer Satisfaction & Service
• •Heritage

Best Practices

• •Emphasize Heritage and Craftsmanship: Consistently use terms like "master craftsmanship," "traditional recipes," "family-run," and "generations of experience" to reinforce their long-standing expertise.
• •Highlight Quality and Freshness: Always mention the superior quality of ingredients, regional sourcing, and the freshness of the products. Use words like "finest," "premium," "freshly prepared," and "award-winning."
• •Maintain a Warm and Approachable Voice: While proud of their tradition, the tone should remain friendly and community-focused. Address customers directly and with a sense of local connection.
• •Showcase Regional Commitment: Regularly refer to "from the region, for the region," local sourcing, and support for local farmers to underscore their community ties.
• •Be Authentic and Transparent: Share stories about the family, the butchery process (where appropriate), and the origin of their products to build trust and authenticity. Let the passion for their craft shine through.

Social Perception

Customers likely perceive Metzgerei Richard Huber as a reliable source of high-quality, fresh meat and traditional butcher products. They are likely seen as a local institution that upholds traditional methods and values. The emphasis on awards builds trust and reinforces the perception of superior quality. The party service and 24h vending machine likely contribute to a perception of a business that is adapting to modern customer needs while maintaining tradition.

Copy Examples

• •Taste the Tradition: Over 90 Years of Master Butchery. At Metzgerei Huber, we're not just butchers; we're custodians of a craft passed down through three generations. Experience the difference that true handwork and the finest regional ingredients make. Quality you can taste, tradition you can trust.
• •Your Celebration, Our Craft: Huber's Party Service. Planning an event? Let Metzgerei Huber take care of the feast with our renowned party service. From savory roast platters to delectable local specialties, all prepared with the award-winning quality and passion we're known for. Impress your guests with authentic, handcrafted flavor.
• •Always Fresh, Always Huber: Our 24h Delicatessen Vending Machine! Craving quality outside of opening hours? Our 24h Feinkost-Automat is stocked with your favorite Huber meats, sausages, and homemade specialties. Top-quality, handcrafted goodness, whenever you need it.
• •From Our Region, For Your Table. We believe in the best for our community. That's why Metzgerei Huber sources locally, ensuring the freshest meats and supporting our regional farmers. Taste the local difference with every bite.
• •Award-Winning Taste, Generation After Generation. Our commitment to quality isn't just a promise, it's proven. Metzgerei Huber's products are consistently recognized with gold awards, a testament to our dedication to the art of butchery. Discover why we've been a trusted name for over 90 years.