Brand Tone

Community-Focused & Welcoming, Enthusiastic & Passionate (about Craft Beer), Approachable & Casual, Slightly Playful/Clever

Brand Values

• •Community
• •Quality Craftsmanship
• •Inclusivity & Welcoming Atmosphere
• •Local Focus
• •Customer Experience

Best Practices

• •Always Emphasize Community: Whether it's an event, a new beer, or a general post, find a way to tie it back to the community aspect – as a gathering place, a supporter of local initiatives, or a friendly spot for everyone.
• •Use Enthusiastic and Descriptive Language for Beer: Convey genuine passion for the craft. Use vivid adjectives to describe flavors and the brewing process, making the beer sound exciting and appealing. Avoid overly technical jargon unless explaining something unique in an accessible way.
• •Maintain an Approachable and Friendly Voice: Write as if you're talking to a friend. Use contractions, occasional exclamation points where appropriate, and a generally welcoming tone. Address your audience directly (e.g., "Come grab a pint," "We can't wait to see you").
• •Incorporate a Touch of Local Pride and Cleverness: Reference Mission, BC, when relevant. Don't be afraid to use a bit of the playful wit seen in some of your beer names in your general copy, keeping it light-hearted and engaging.
• •Be Visually Consistent: Ensure that the imagery and visual style used alongside your copy on social media and your website also reflect this welcoming, community-oriented, and quality-focused brand. Photos of people enjoying themselves, well-lit shots of the brewery space, and appealing images of the beer will reinforce the written tone.

Social Perception

Community Hub, Quality Beer Provider (with some variability), Family-Friendly & Inclusive, Historic and Unique Venue

Copy Examples

• •Your community HUB just got even livelier! 🍻 Join us this Friday for [Event Name]! Good times, great craft beer, and even better company. Tag a friend who needs a night out! #HUBcoBrewing #MissionBC #CommunityEvents #CraftBeerLove #WeekendVibes
• •Get ready, Mission! Our brewers have been passionately tinkering, and the [New Beer Name] is officially on tap! Expect [brief, enticing flavor description - e.g., 'a burst of tropical sunshine' or 'a smooth, roasty hug']. Come grab a pint and tell us what you think! #HUBcoNewBrew #CraftBeerInnovation #TasteOfMission #DrinkLocal
• •From historic bank to your favorite craft beer haven! 🏦➡️🍻 High ceilings, award-winning brews, and a whole lotta good people. This is HUB co. Brewing. Come be a part of our story. #HUBcoExperience #MissionHeritage #CommunityHub #GoodBeerGoodPeople
• •HUB co. Brewing: More Than Just Great Beer. We're Mission's gathering place. For award-winning ales, community connection, and a guaranteed good time. Find your spot at the HUB. 📍 33211 North Railway Ave, Mission, BC. #HUBcoBrewing #HeartOfMission #CraftCommunity
• •Wednesdays just got happier! 😊 Swing by HUB co. for Happy HUB Day! Enjoy $2 off all our signature 20oz pints and delicious burgers. Because good beer and good food make any day better. See you at the HUB! #HappyHUBDay #MidweekTreat #MissionDeals #HUBcoSpecials #CraftBeerAndBurgers