Brand Tone

Warm, Inviting, Luxurious yet Accessible, Authentic, Trustworthy, Helpful, and Customer-Centric

Brand Values

• •Comfort
• •Quality and Craftsmanship
• •Natural Materials
• •Timeless Style
• •Simplicity and Everyday Elegance
• •Ethical Sourcing
• •Customer Satisfaction
• •Joy and Self-Expression

Best Practices

• •Emphasize New Zealand roots and natural materials.
• •Use phrases that resonate with 'understated elegance' and 'effortless style'.
• •Reinforce the 'joy and self-expression' that the name Huakoa stands for.
• •Highlight customer satisfaction through reviews and testimonials.
• •Promote the comfort and luxury aspects of the sheepskin products.

Social Perception

Positive customer sentiment, trusted brand, associated with comfort and luxury.

Copy Examples

• •Made to warm your world, inside and out.
• •Discover comfort, style, and stories stitched into every step.
• •Step into comfort with our luxury sheepskin slippers.
• •Experience unparalleled comfort and style with our premium pieces.
• •Huakoa: Comfort in simplicity, designed for everyday elegance.