Brand Tone

Empowering, Confident, Bold, Unapologetic, Inclusive, Welcoming, Authentic, and Real.

Brand Values

• •Body Positivity & Size Inclusivity
• •Self-Expression & Individuality
• •Empowerment
• •Authenticity
• •Ethical & Intentional Practices
• •Identity Affirmation

Best Practices

• •Embrace "You"-Centric Language: Always address the customer directly, focusing on her feelings, her power, and her experience. Use words like "you," "your," and "your body."
• •Use Strong, Active Verbs: Employ dynamic verbs that convey confidence and action (e.g., "celebrate," "embrace," "own," "shine," "dare," "unleash").
• •Incorporate Inclusive and Affirming Terminology: Consistently use language that affirms different body types and identities. Reinforce messages of "every curve is welcome" and "identity-affirming."
• •Maintain Authenticity: Avoid jargon or overly corporate language. Let the passion of the founder and the brand's origin story shine through in relatable, heartfelt messaging. Stick to the "no retouching" philosophy in visual and written content.
• •Be Bold and Declarative: Use statements rather than questions where appropriate to convey conviction. Reflect the "Manifesto of Confidence" in every piece of copy. Be direct about what the brand stands for, such as "We don't believe in hiding."

Social Perception

Positive for target audience who align with body positivity and inclusivity, Niche appeal, limited mainstream awareness, some questions on review authenticity.

Copy Examples

• •Headline for a new dress collection: "Unapologetically You. Discover dresses designed to celebrate every curve and command every room. #SunMolyShine"
• •Instagram caption for a lingerie piece: "Your body, your rules, your fire. Our latest lingerie isn't about hiding – it's about unleashing. 🔥 #SunMolyLove #CurveConfidence"
• •Email subject line for a sale: "Dare to Dazzle? ✨ Bold styles, empowering fits – now with [discount]% off!"
• •Website banner text: "Fashion that fits *you*. No apologies. No retouching. Just pure, radiant confidence. Sizes 10-24."
• •Facebook post announcing a community feature: "Meet the SunMoly Sisterhood! We're celebrating the incredible women who wear our designs with pride. Tag a friend who embodies bold beauty! #SunMolyCommunity #RealStyle"