Brand Tone

Informative, reassuring, and focused on building trust and clarity.

Brand Values

• •Quality
• •Transparency
• •Reliability
• •Customer Satisfaction
• •Distinctiveness

Best Practices

• •Focus on building brand recognition through consistent messaging.
• •Emphasize product quality and accurate online representation in all communications.
• •Address potential shipping concerns proactively in website copy and customer service interactions.
• •Use customer testimonials and reviews to build trust and credibility.
• •Craft a unique brand story to differentiate 'Fior' from other businesses with similar names.

Social Perception

The goal is to establish a perception of reliability, quality, and trustworthiness, especially in addressing potential customer concerns regarding product representation and shipping.

Copy Examples

• •Fior: Illuminating your space with quality and style. We ensure your chosen lamp arrives safely and matches our online showcase.
• •Discover the Fior difference. We prioritize accurate product representation and reliable shipping, so you can brighten your home with confidence.
• •At Fior, we understand the importance of quality lighting. From design to delivery, we're committed to exceeding your expectations.
• •See what our customers are saying about Fior lamps! [Link to testimonials]. We're dedicated to providing exceptional products and service.
• •Fior: Your trusted source for beautiful and dependable lighting solutions. Experience the Fior commitment to quality.