Brand Tone

Authentic & Traditional, Quality-Focused, Friendly & Welcoming, Informative & Cultural, Proud

Brand Values

• •Authenticity & Heritage
• •Quality & Food Safety
• •Customer Connection & Community
• •Integrity & Dependability
• •Innovation (within tradition)
• •Sustainability (emerging)

Best Practices

• •Emphasize Heritage and Authenticity: Always weave in the story of the brand's Taiwanese roots, family recipes, and commitment to traditional flavors. Use phrases like "time-honored," "authentic recipe," "heritage," "since 1967."
• •Highlight Quality Ingredients and Processes: Mention the use of "premium ingredients," "US-sourced meat" for jerky, "no MSG added" where applicable, and the care taken in production. This reinforces trust and the value proposition.
• •Use Warm and Inclusive Language: Employ a friendly, welcoming tone. Words like "share," "family," "friends," "discover," "enjoy," "savor" can create a connection.
• •Educate and Share Cultural Insights: Briefly explain Taiwanese food terms or traditions when relevant. This adds value beyond the product itself and reinforces authenticity.
• •Maintain Visual Consistency: Ensure that the language used in copy aligns with the visual elements (photography, branding). If the imagery is clean, authentic, and product-focused, the copy should reflect the same clarity and focus on quality and tradition.

Social Perception

Positive Association with Authenticity and Taste, Heritage Brand Recognition, Quality and Trust, Specialty/Niche Product, Customer Service & Responsiveness, Online Engagement

Copy Examples

• •Headline: Taste the Tradition: Authentic Taiwanese Beef Jerky, Crafted with Heritage. Body: For over 50 years, our family recipes have brought the true taste of Taiwan to snack lovers. Made with premium, US-sourced beef and our secret blend of spices, each bite of HTY USA jerky is a journey to the heart of Taiwanese flavor. Share a bag, share a memory.
• •Headline: From Taiwan, With Love: Your Favorite Noodles, Now Closer to Home. Body: Craving that perfect bowl of Taiwanese noodles? HTY USA brings you authentic, high-quality sliced noodles that capture the essence of home-cooked goodness. Versatile, delicious, and easy to prepare – bring the taste of tradition to your table tonight.
• •Headline: More Than a Snack, It's a Piece of Home. Body: HTY USA's delicious pork sung (rou song) is made with 100% real meat and no added MSG, following time-honored methods. Perfect with congee, in onigiri, or straight from the jar – it’s the comforting taste you remember, made with the quality you trust.
• •Headline: Unwrap Happiness: Exquisite Taiwanese Pastries for Every Occasion. Body: Discover the delicate flavors of Taiwan with HTY USA's selection of traditional pastries. From rich pineapple cakes to savory delights, each treat is a testament to our commitment to quality ingredients and authentic recipes. Perfect for gifting or a well-deserved indulgence.
• •Headline: Generations of Flavor, Delivered to Your Door. Body: Since 1967, Hsin Tung Yang has been a beloved name for authentic Taiwanese snacks. HTY USA continues this legacy, bringing you the classic tastes and quality you’ve always known. Explore our range of jerky, snacks, and more – and let us add flavor to your life.