Brand Tone

Authentic, Traditional, Quality-Focused, Family-Oriented, Welcoming, Trustworthy, Established, Appetizing, Flavorful

Brand Values

• •Heritage
• •Quality
• •Authenticity
• •Taste
• •Sharing Culture

Best Practices

• •Emphasize Heritage and Authenticity: Always weave in the brand's long history (since 1967), Taiwanese roots, and commitment to authentic flavors and family recipes. Use phrases like time-honored, traditional, genuine Taiwanese taste.
• •Highlight Quality Ingredients and Craftsmanship: Consistently mention premium ingredients, hand-crafted, small batches, and USDA-approved facility to reinforce the commitment to quality.
• •Use Appetizing and Evocative Language: Describe the taste and texture appealingly (e.g., savory, tender, perfectly sweet, rich flavor, melt-in-your-mouth) to engage the senses.
• •Maintain a Warm and Trustworthy Voice: Write as if sharing something beloved with a friend or family member. The tone should be confident in its quality and tradition, inviting customers to experience something special. Reflect the Taste of Love value mentioned by the parent company.
• •Ensure Visuals and Messaging are Aligned: Accompany copy with high-quality images of the products that reflect their appetizing nature and cultural origin. Ensure consistency across all platforms (website, social media, packaging).

Social Perception

Positive for Authenticity and Taste, Recognized Brand (especially within Asian communities), Seen as a Premium Product, Trusted Source for Specific Snacks

Copy Examples

• •Taste the Tradition: Authentic Taiwanese Snacks, Crafted with Heritage. Body: Since 1967, our family has shared the authentic flavors of Taiwan. Discover HTY USA's premium jerky, savory pork sung, and delightful pineapple cakes – a true taste of home, made with quality you can trust.
• •Unwrap Deliciousness. Experience Real Taiwanese Flavor. Body: HTY USA brings you the snacks loved for generations. From our perfectly seasoned beef jerky to our melt-in-your-mouth mochi, every bite is a journey to the heart of Taiwan.
• •More Than a Snack, It's a Story. Body: HTY USA isn't just about delicious food; it's about family recipes, time-honored traditions, and sharing our passion for authentic Taiwanese taste with you. Quality ingredients, unforgettable flavor.
• •Your Craving for Authentic Asian Snacks, Satisfied. Body: Looking for that distinct, savory, or perfectly sweet Taiwanese treat? HTY USA offers a wide range of jerkies, pork sung, and traditional pastries, handcrafted for genuine taste.
• •Bring Home the Best of Taiwan with HTY USA. Body: Crafted with care in our USDA-approved facility, our snacks deliver the authentic taste and premium quality Hsin Tung Yang has been known for since 1967. Explore our heritage today.