Brand Tone

Empathetic, empowering, approachable, informative, and reassuring.

Brand Values

• •Empowerment
• •Comfort & Quality
• •Inclusivity
• •Confidence
• •Well-being (including Mental Health)
• •Customer-Centricity

Best Practices

• •Maintain an empathetic and supportive tone, especially when addressing postpartum or post-surgery needs.
• •Emphasize the 'Look Good, Feel Good' philosophy by highlighting both the aesthetic and comfort aspects of products.
• •Provide informative content about product benefits and features, such as compression levels and the 'Fit Finder Quiz'.
• •Showcase inclusivity by featuring diverse body types and highlighting the range of sizes and styles available.
• •Integrate mental health awareness by subtly linking self-image and physical comfort to overall well-being.

Social Perception

Customers perceive SleekrMe positively, appreciating the quality, comfort, and effectiveness of the shapewear and clothing. The brand is viewed as trustworthy and customer-centric, with a helpful and kind customer service team. The social perception is building, with increasing engagement across various platforms, especially TikTok, Instagram, Facebook, YouTube and Pinterest.

Copy Examples

• •"Comfort and Confidence in Every Purchase!"
• •"Curve-Hugging Dresses That Boost Confidence!"
• •"Our shapewear is meticulously crafted in South America for the highest quality and comfort."
• •"Find your perfect fit with our Fit Finder Quiz and experience the SleekrMe difference."
• •"We're dedicated to empowering women to feel their best and most confident every day."