Brand Tone

Direct, Technical, and Value-Driven

Brand Values

• •Affordability
• •Efficiency
• •Practicality

Best Practices

• •Lead with the Value Proposition: Always start with the price, discount, or key benefit (e.g., "Save 20%," "Free Delivery," "Lower Your Bills"). This aligns with the brand's primary value of affordability.
• •Use Clear and Simple Language: Avoid jargon where possible, but don't be afraid to use technical terms when they are the correct descriptor (e.g., "N-Type ABC," "inverter"). The audience expects technical accuracy.
• •Include a Direct Call to Action (CTA): Every piece of copy should guide the user to the next step. Use clear CTAs like "Shop Now," "Get a Quote," "Read the Technical Specs," or "Order Today."
• •Reinforce Trust with Facts: Mention brand names (Gree, Leapton Solar), certifications, and specific features. This builds credibility and shows you are a serious, knowledgeable supplier, not just a reseller.
• •Keep it Consistent Across All Channels: The direct, value-focused tone used on the website title should be the same in Facebook posts, ad copy, and email newsletters. This creates a strong, recognizable brand identity.

Social Perception

Neutral and Transactional

Copy Examples

• •Stop overpaying for electricity. Our Aiko N-Type 465Wp solar modules are now 14% off. Full black frame, All Back Contact technology for maximum efficiency, even in partial shade. Order now for free delivery anywhere in Lithuania. Shop here: [Link]
• •Is your home ready for winter? The Gree Lomo Nordic heat pump provides reliable heating at a lower cost. Price, technical data, and free consultation are available on our website. Don't wait for the cold. [Link]
• •Airoxa.eu: Certified solar panels, heat pumps, and air conditioners. The best prices in Lithuania, guaranteed. Free shipping on all orders.
• •Heat Pump or Air Conditioner? They work on a similar principle, but their functions are different. Our new blog post explains the key technical differences to help you choose the right system for your home. Read more: [Link]
• •Build your energy independence for less. At Airoxa.eu, we supply top brands like Leapton, Gree, and Sprsun directly to you. Cut out the middleman and get the best price on renewable energy equipment. See our top products: [Link]