Brand Tone

Natural, health-oriented, caring, comforting, informative, direct, slightly traditional/artisanal, focusing on quality and comfort.

Brand Values

• •Natural Materials
• •Health and Well-being
• •Comfort and Quality
• •Traditional Craftsmanship
• •Innovation

Best Practices

• •Maintain a consistent tone across all copywriting efforts.
• •Highlight the natural and health-oriented aspects of the products.
• •Clearly communicate the functional benefits of the pillows.
• •Focus on the comfort, quality, and sleep-enhancing features.
• •Address any potential confusion about the product range by emphasizing the core focus on pillows.

Social Perception

Customers generally have a positive perception of the scented and sleep pillows, appreciating their comfort, quality, and effectiveness in promoting sleep. There is potential for confusion due to the broader product range; reinforcing the brand's focus on high-quality pillows is recommended.

Copy Examples

• •Experience the natural comfort of our Zirbenkissen, filled with fresh pine flakes for a restful night's sleep.
• •Our Kräuterkissen combines traditional herbal remedies with modern memory foam technology for ultimate relaxation.
• •Discover the difference of our viscoelastic thermo-soft foam pillows, designed with climate channels for optimal air circulation and support.
• •Indulge in the soothing scent of our lavender neck support pillow, crafted to ease tension and promote deep sleep.
• •Enhance your well-being with our range of scented pillows, carefully made with natural materials to support a healthy and comfortable lifestyle.